Social Media for the Savvy Professional
Aliza Sherman @alizasherman
Amplify Showcase Connect
Your Online Presence
Foursquare!Instagram! LinkedIn!Pinterest!Flickr!
Twitter!Facebook! YouTube! Vine!Website/Blog! Tumblr!
@alizasherman
Fashion Don’ts
Social Media Don’ts
It’s not about technology. It’s about people.
- @alizasherman
#INGC13
Put your best foot forward.
@alizasherman
@alizasherman
Amplify (not broadcast)
Showcase who you are
Connect and respond
Be the link.
The online tools you use should help
you make better connections.
- @alizasherman
#INGC13
Goals Targets Actions
@alizasherman
@alizasherman
LinkedIn Don’t
Fill out your profile
Profile Pic Professional Headline
Custom URL
Enhance your profile
Images
Slides
Recommend & endorse
Recommenda:ons Endorsements
Word of mouth Targeted outreach Community builder
Facebook Don’t
Choose your presence
Personal
Professional
Use your presence
Personal
Professional
Leverage your page
Custom Apps
Cover image
Be active
Custom Apps
Cover image
Brand builder Showcase expertise Conversation starter
Twitter Don’t
Design your presence Header
Bio
Profile Image
Design your presence Background
Use the space
Define who you are
Showcase yourself
Profile Tools
Spotlight on You
Visual Resumes
Choose your tools.
Remember your goals.
Know your audience.
Build relationships.
Cultivate your network.
Amplify your brand. Showcase your expertise.
Build relationships.
It’s not about the numbers.
It’s about real connections.
Aliza Sherman @alizasherman AlizaSherman.com Slides at: slideshare.net/alizasherman
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