If the phone rang, wouldn’t you pick it up?
Social media best practices are no different than relationship best practices
Understand platform unique strengths and weaknesses
Resize and customize your content for each platform Fill out and keep profiles updated Do not feed content from one profile to the next Know where your audience resides and live there
Chobani on Pinterest Don’t: Nordstrom Hawaii on Twitter
Know your voice and be consistent
Is your brand voice personable? Funny? Eccentric? Helpful? Professional? Smart? Everyone who posts must be consistent Your content should match your voice
Not all fans are created equal
Acquire quality fans and know it requires work and resources Ads: make incentive more than just “liking” or “following” Invite from sources outside of social Utilize in-person opportunities
Join hands with your neighbor
Join forces with similar brands to expand your reach Why should you “like” other Facebook pages? Don’t be afraid to talk to other brands
Tesco Mobile, Yorkshire Tea, Jaffa Cakes, Cadbury
Hawaii Tourism Authority and Hawaiian Airlines
Havaianas on #TL_Chat
Agent Caffeine
Create remarkable content
Context is everything Produce things your audience actually wants to consume Content should entertain, inform, educate, shock, inspire
Velocity Parters NPR Music Chipotle
Invest in relationships
Respond to EVERYTHING Be appreciative when people share with you Start conversations, continue them over time and get to know your fans personally Don’t judge, every fan counts
Hawaiian Airlines on Twitter Aston Hotels & Resorts
It’s not always about you
Don’t make every post about your brand or product Bring people into the fold by sharing other people’s content Give back and provide value to your community
Bishop & Company AT&T: Shout from the mountain top Virgin Airlines on Google+
Build and army of brand advocates and ambassadors
Create awesome experiences and let your fans market for you Advocates are built through trust Make sure the ask is appropriate to the relationship Evangelize internally
Maker’s Mark #NASAsocial Podio
Reveal your human side
Bring the face of your company to the spotlight Share your best qualities that feed into your brand
Adoboloco on Instagram
Esme Infante
Anuhea on Instagram
Richard Branson
Strike while the iron is hot
Take advantage of real-time events and news Stay on trend—there’s nothing wrong with joining a bandwagon
Oreo and the Super Bowl tweet Mini and the Royal Baby
Share your expertise
Author whitepapers, blogs, guest blog, share opinions, host live chats Contrary to what your instincts tell you, give it all away! Participate in LinkedIn Groups and Google+ Communities Create useful how-to videos
Have a policy in place
Make it short and easy to understand Empower don’t restrict
Keep in touch!
Wahine Media web: wahinemedia.comblog: wahinemedia.com/wahineblogfacebook: facebook.com/wahinemediatwitter: @wahinemedia!!Gwen Woltz Twitter/Instagram: @gjwahine!!!Download this slideshow:http://slideshare.net/wahinemedia
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