Small Blog, Big Income

By Carol Tice

Edited by Angie Mansfield

The information provided in this e-book is for general informational

purposes only. No representations or warranties are expressed or

implied about the information, products, services, or related graphics

contained in this e-book for any purpose.

No part of this e-book may be reproduced or transmitted in any form

or by any means, electronic or mechanical, without written permission

from the author.

What if you could earn $100,000 or even

more—through your blog?

Imagine the freedom each day would bring, to set your own schedule,

to travel, and to be your own boss.

Now, you can use the simple formula developed by multi-book author

and top blogger Carol Tice—who earns over $500,000 a year from her

multi-award-winning Make a Living Writing blog—to discover how to

earn well from your niche blog.

What are the secrets of earning big with only a small blog audience?

In this e-book, you will learn:

Why advice from the big blogging ‘gurus’ won’t work for you

How to earn well from your first 1,000 blog subscribers

The key steps to building a blog with BIG earning potential

Easy ways to attract subscribers—and win their trust

Blog-post writing tips that help you stand out from the crowd

How to get mentors to help you grow your audience

A foolproof system for creating hit products & services

The low-stress way to price and sell your offerings

BONUS: 3 Case Studies including “6 Steps to a $300,000 Product”

BONUS: Small Blog, Big Income Workbook

TABLE OF CONTENTS

Want a Free E-Book? ...................................................................................... 6

Introduction ................................................................................................... 7

Why is This Blogging E-Book Different From All Others? ............................................. 7

How I Earn from Blogging ................................................................................................ 9

The Short Version ............................................................................................................ 10

The 7-Step Formula ......................................................................................................... 11

How to Use the 7-Step Formula .................................................................................... 12

Before Blogging ............................................................................................ 13

Step 1: Do This BEFORE You Start Your Niche Blog ................................... 15

Step 2: How to Get Your Blog Launched—Fast ......................................... 18

Quick Blog Launch Do’s and Don’ts .............................................................................. 19

4 Things to Get Right When You Launch ...................................................................... 20

Step 3: Are You Serious? .............................................................................. 24

Dabbling in Blogging ....................................................................................................... 24

5 Things Committed Bloggers Do ................................................................................. 25

Step 4: 5 Keys to Attract Readers ............................................................... 29

1. Be Coordinated ............................................................................................................ 30

2. Grab Attention ............................................................................................................. 31

3. Be a Useful Guest ........................................................................................................ 32

4. Be Social ........................................................................................................................ 34

5. Get Talked About ......................................................................................................... 35

Step 5: How Small Blogs Turn Casual Readers Into Rabid Fans ............... 39

1. Tips to Create Useful, Relevant, Unique, Focused Content ................................... 40

2. Anatomy of a Tempting Subscriber Offer ................................................................ 45

3. How to Create an Inviting Design ............................................................................. 53

4. Got Subscribers? Time to Bond ................................................................................. 59

Step 6: Proven Ways to Get Mentors & Collaborators to Help You ......... 64

How to Get Discovered on Social Media ...................................................................... 65

Guest Posting in the Big Leagues .................................................................................. 66

Learn at Their Feet .......................................................................................................... 67

See if You Can Help ......................................................................................................... 68

Connect Through Comments ........................................................................................ 69

The Ultimate Connection Strategy ................................................................................ 69

Don’t Wait—Collaborate ................................................................................................. 71

Step 7: Follow This Foolproof Plan to Earn Well from a Small Blog ......... 73

Selling Is Good .................................................................................................................. 74

The Basics of Monetizing a Niche Blog ......................................................................... 74

6 Simple Steps for Creating Successful Offers ............................................................ 76

Inside Your First Product ................................................................................................ 79

Case Study #1: Anatomy of a Successful E-Book Launch .......................................... 81

Developing Services the 6-Step Way ............................................................................. 81

An Introduction to Pricing Your Offers ......................................................................... 82

Case Study #2: 7 Steps to a $300,000-a-Year Product ............................................... 85

Selling Your Offer: An Email Marketing Crash Course ............................................... 85

Case Study #3: Anatomy of a $50,000 Course Sale .................................................... 91

Beginner Affiliate Selling in 3 Steps .............................................................................. 92

4 Final Selling Tips ........................................................................................................... 94

Your Next Move ............................................................................................................... 96

About the Author ........................................................................................ 97

Learn More About Blogging & Writing ....................................................... 99

Want a Free E-Book? Before you settle in and learn how to

make money from your niche blog, just a

quick note: If you’re interested in

freelance writing as well, you should

know that subscribers to my blog, Make a

Living Writing, currently receive a free e-

book just for signing up: 100 Freelance

Writing Questions Answered.

If that would help you, I recommend you

hop over and sign up (if you aren’t one of

my subscribers already). I change my free

offer for subscribers fairly regularly, so if

you’d like to nab that title, subscribe now.

Introduction

Why is This Blogging E-Book

Different From All Others? Most blogging success stories I’ve read are about how somebody came

out of nowhere, with little or no writing experience, and started a blog.

They claim to have spent about $50 on it.

In no time flat, they announce they’ve got 100,000 subscribers, 1

million monthly visitors, and earn $1 million or more on autopilot,

working a few hours a week.

Spoiler alert: My story is nothing like that.