Six Steps to Effective Storytelling
By Jay GoldenFounder and Author of
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Back then
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How do you tell stories to new customers and clients How do you improve inter-agency communication?
WE
WOULD
ALL
TELLYOUR
STORYIF
YOU
WOULD HELP USJUST
What do we remember?
100,000 words 34 gigabytes
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Names
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Three pigs as a business story…innovation, defense of a good idea
Your brain is on story
DopamineCortisolOxytocin
Details anchor memory
Our brains sync on stories
A problem
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Saroo
HOW DO STORIES WORK?
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Your why story
Build Your Repertoire
Go-TosReservesKey Insights
Two Key Prep Questions
Six Steps to Effective
Stories
eclaim the past 11.
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Go back to the beginning. How was the the world before?
xact change only12.
1
Change.
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On the ground. Zoom in, zoom out.
ake them deeper13.
15. and the meaning
16. ive the practice
eclaim the past
ive the practice
levate out
ake them deeper
xact change only12.
16.
15.
14.
13.
11.
and your meaning
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