Six Steps to Effective Storytelling

By Jay GoldenFounder and Author of

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WHY STORIES?

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Back then

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How do you tell stories to new customers and clients How do you improve inter-agency communication?

WE

WOULD

ALL

TELLYOUR

STORYIF

YOU

WOULD HELP USJUST

What do we remember?

100,000 words 34 gigabytes

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Three pigs as a business story…innovation, defense of a good idea

Your brain is on story

DopamineCortisolOxytocin

Details anchor memory

Our brains sync on stories

WHAT IS A STORY?

A problem

A journey

KINDS OF STORIES

Origin stories

Impact stories

Vision stories

HOW DO STORIES WORK?

Origin

Impact

Change.

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Your why story

Build Your Repertoire

Go-TosReservesKey Insights

Go-tos

Reserves

Insights

Two Key Prep Questions

Six Steps to Effective

Stories

eclaim the past 11.

xact change only12.

1

Change.

ake them deeper13.

levate out14.

15. and the meaning

16. ive the practice

eclaim the past

ive the practice

levate out

ake them deeper

xact change only12.

16.

15.

14.

13.

11.

and your meaning

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