E-BusinessesSession
Amazon, eBay start in 1995; Mobile
e-commerce debuts in 1997
Mid 90s to Present
4
World Wide Web by Tim Berners-Lee becomes public,
e-businesses start coming up
Early 90s
3
France launched Minitel, connecting7 million homes to a
network
1982-1990
2
Trading partners could transfer
orders, invoices and other business docs
through digital transfers
1960-1982
1
COMMERCIAL HISTORY OF INTERNET
E-BUSINESSDefinition
“E-business refers to any business that has incorporated internet or web in its activities or functioning.
Activities may include commerce (buying and selling of goods), logistics support, production, sales or marketing.
“
COMPARING E-BUSINESS AND E-COMMERCEE-business is more than selling and marketing online!
E-Business: Improve business performance
through low costs and high connectivity: ⚫ New technologies in the value
chain⚫ Connecting value chains across
businesses In order to:⚫ Improve service/reduce costs⚫ Open new channels⚫ Transform competitive
landscapes
E-Commerce: Marketing Selling Buying of
products and services on the Internet
EB = E-Business
EC = E-Commerce (transactions, e-tailing)
BI = Business Intelligence
CRM = Customer Relationship Management uses digital
processes and integrates customer information gathered at each
touch point
SCM = Supply Chain Management is the centralised management
of goods and services which output the final product.
ERP = Enterprise Resource Planning (SAP)
VHR = Virtual Human Resource management
KM = Knowledge Management refers to the practice of collecting
and sharing knowledge and experiences across the organisation.
EB = EC + BI + CRM + SCM + ERP + VHR + KM
OVERALL PICTURE OF E-BUSINESSES
CONSUMERS
C2C
BUSINESS
B2B
B2C
C2B
GOVERNMENT
G2G
E-BUSINESS TYPES BASED ON MARKET PLAYERS
CONSUMERSBUSINESS
GOVERNMENT
SUMMARY OF E-BUSINESS TYPES
From: Supplier of content/service
Consumer or citizen Business (organisation) Government
Consumer to consumer (C2C) eBay
Peer to Peer (Skype)
Blogs and communities
Product recommendations
Social networks: MySpace, Bebo
Government to consumer (G2C) National government transactional : Tax-
inland revenue
National government information
Local government services
Consumer to Business (C2B) Priceline
Consumer-feedback, communities or
campaigns
Business to Business (B2B) Transactional: Euroffice
Relationship-building: BP
Media owned: Emap business publications
B2B marketplaces : EC21
Consumer to Government (C2G)
Feedback to government through pressure
group or individual sites
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-Government to Government (G2G)
Inter-government services
Exchange of information
Business to consumer (B2C) Transactional: Amazon
Relationship-building: BP
Brand-building: Unilever
Media owner: News Corp
Comparison intermediary : Kelkoo,
Pricerunner
Business to Government (B2G)
Feedback to government business and non
governmental organisations
Setting up IT
Government to Business (G2B) Government services and transactions: Tax
Legal regulations
Income Tax website
COMPONENTS OF E- BUSINESS
E-commerce
E-communication
E-collaboration
COMPONENTS OF E- BUSINESS
E-business allows enabling capabilities of Internet, networks and other information technology to support
E-commerce
E-communication
E-collaboration
WHAT IS E-COMMERCE?
“E-commerce refers to the process of buying and selling goods or services over internet.
“
is the estimated global e-commerce sales in 2021
$4.1 trillion
digital buyers worldwide2 billion
is the expected market size of Indian e-commerce by 2027
$200 billion
SOME E-COMMERCE STATISTICS
FEATURES OF E-COMMERCE TECHNOLOGY
04 Information richness
03 Universal standards
02 Global reach
01 Omnipresence
08 Social technology
07 Personalisation and customisation
06 Information density
05 Interactivity
FEATURES OF E-COMMERCE TECHNOLOGY
Types of E-Commerce
Type Information Delivery Application Transaction Processing Application
Examples
B2C Product catalogue publications, messaging
Order processing, money transfer
Amazon, Walmart, Netflix
B2B Organisation manual, database of knowledge, business information
Payments to employees, courier delivery
Oracle, Dropbox, Larsen and Toubro
C2B Downloading of information from website/portal
Requesting an item, credit card payment
Glassdoor, QuickSell, Freelancer
C2C Messaging, emails, reports Payment approval, memos eBay, Airbnb, Quickr
Based on market relationship
Types of E-Commerce
Based on how they use Internet
Type Description Examples
Social All social media and online media facilitating interaction, which helps consumers
Facebook groups, eBay
Mobile Transactions which occur through mobile devices or tablets
Myntra app
Local Engaging customer based on geographical location
Swiggy, Bigbasket
Traditional Commerce E-Commerce
TRADITIONAL COMMERCE VS E-COMMERCE
Price is subject-orientedHas fixed prices
Is self-drivenIs salesforce-driven
Is one-to-one marketingIs mass-marketing-driven
Actively targets users with distinct
personalisation
Considers consumers as
passive targets
Contains data from multiple sourcesHas information asymmetry
HYBRID MODEL FOR COMMERCECombines strengths from traditional and pure web approaches
Bricks and Mortar
HYBRID MODEL FOR COMMERCEExamples
The neighborhood grocery stores
Amazon
Domino’s, Walmart
Bricks and Mortar
COMPONENTS OF E- BUSINESS
E-business allows enabling capabilities of Internet, networks and other information technology to support
E-commerce
E-communication
E-collaboration
E-COMMUNICATIONDefinition
“The e-communication system is the backbone of all processes whose role is to share information by messages or store information to be downloaded or accessed by the customer.
The OTP received for online transactions or the monthly statements sent by the bank over email are examples of e-communication.
“
E-COMMUNICATIONTYPES
Modes which require real time involvement
Examples are video conferencing and chat
Synchronous communication
Modes which do not require real-time involvement
Examples are e-mails and voicemails
Asynchronous communication
E-COMMUNICATIONTools
Web publishing uses websites and portals for storing and sharing documents, catalogues, drawings and pictures.
The enterprise information portal is another tool that is used for information posting and communication with users or customers.
All e-communication systems have sufficient safeguards, which make them secure for use.
COMPONENTS OF E- BUSINESS
E-business allows enabling capabilities of Internet, networks and other information technology to support
E-commerce
E-communication
E-collaboration
E- COLLABORATION
“E-collaboration refers to the collaboration conducted without physical interaction between the stakeholders and using e-communication technologies.
Google Sheets can be considered an example of e-collaboration tool. It allows multiple users to simultaneously edit the required data.
“
E-COLLABORATION
It uses ‘GroupWare’software such as Microsoft Teams, Microsoft SharePoint and Lotus Connections.
These software enable remotely working team members to share information, invoke an application and work together to create documents and share them.
Preparation of calendars and schedules
Project management
Work Group application
Workflow management
E-COLLABORATIONAPPLICATIONS