Session E-Businesses

E-BusinessesSession

Amazon, eBay start in 1995; Mobile

e-commerce debuts in 1997

Mid 90s to Present

4

World Wide Web by Tim Berners-Lee becomes public,

e-businesses start coming up

Early 90s

3

France launched Minitel, connecting7 million homes to a

network

1982-1990

2

Trading partners could transfer

orders, invoices and other business docs

through digital transfers

1960-1982

1

COMMERCIAL HISTORY OF INTERNET

E-BUSINESSDefinition

“E-business refers to any business that has incorporated internet or web in its activities or functioning.

Activities may include commerce (buying and selling of goods), logistics support, production, sales or marketing.

“

COMPARING E-BUSINESS AND E-COMMERCEE-business is more than selling and marketing online!

E-Business: Improve business performance

through low costs and high connectivity: ⚫ New technologies in the value

chain⚫ Connecting value chains across

businesses In order to:⚫ Improve service/reduce costs⚫ Open new channels⚫ Transform competitive

landscapes

E-Commerce: Marketing Selling Buying of

products and services on the Internet

EB = E-Business

EC = E-Commerce (transactions, e-tailing)

BI = Business Intelligence

CRM = Customer Relationship Management uses digital

processes and integrates customer information gathered at each

touch point

SCM = Supply Chain Management is the centralised management

of goods and services which output the final product.

ERP = Enterprise Resource Planning (SAP)

VHR = Virtual Human Resource management

KM = Knowledge Management refers to the practice of collecting

and sharing knowledge and experiences across the organisation.

EB = EC + BI + CRM + SCM + ERP + VHR + KM

OVERALL PICTURE OF E-BUSINESSES

CONSUMERS

C2C

BUSINESS

B2B

B2C

C2B

GOVERNMENT

G2G

E-BUSINESS TYPES BASED ON MARKET PLAYERS

CONSUMERSBUSINESS

GOVERNMENT

SUMMARY OF E-BUSINESS TYPES

From: Supplier of content/service

Consumer or citizen Business (organisation) Government

Consumer to consumer (C2C) eBay

Peer to Peer (Skype)

Blogs and communities

Product recommendations

Social networks: MySpace, Bebo

Government to consumer (G2C) National government transactional : Tax-

inland revenue

National government information

Local government services

Consumer to Business (C2B) Priceline

Consumer-feedback, communities or

campaigns

Business to Business (B2B) Transactional: Euroffice

Relationship-building: BP

Media owned: Emap business publications

B2B marketplaces : EC21

Consumer to Government (C2G)

Feedback to government through pressure

group or individual sites

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-Government to Government (G2G)

Inter-government services

Exchange of information

Business to consumer (B2C) Transactional: Amazon

Relationship-building: BP

Brand-building: Unilever

Media owner: News Corp

Comparison intermediary : Kelkoo,

Pricerunner

Business to Government (B2G)

Feedback to government business and non

governmental organisations

Setting up IT

Government to Business (G2B) Government services and transactions: Tax

Legal regulations

Income Tax website

COMPONENTS OF E- BUSINESS

E-commerce

E-communication

E-collaboration


E-business allows enabling capabilities of Internet, networks and other information technology to support

E-commerce

E-communication

E-collaboration

WHAT IS E-COMMERCE?

“E-commerce refers to the process of buying and selling goods or services over internet.

“

is the estimated global e-commerce sales in 2021

$4.1 trillion

digital buyers worldwide2 billion

is the expected market size of Indian e-commerce by 2027

$200 billion

SOME E-COMMERCE STATISTICS

FEATURES OF E-COMMERCE TECHNOLOGY

04 Information richness

03 Universal standards

02 Global reach

01 Omnipresence

08 Social technology

07 Personalisation and customisation

06 Information density

05 Interactivity

FEATURES OF E-COMMERCE TECHNOLOGY

Types of E-Commerce

Type Information Delivery Application Transaction Processing Application

Examples

B2C Product catalogue publications, messaging

Order processing, money transfer

Amazon, Walmart, Netflix

B2B Organisation manual, database of knowledge, business information

Payments to employees, courier delivery

Oracle, Dropbox, Larsen and Toubro

C2B Downloading of information from website/portal

Requesting an item, credit card payment

Glassdoor, QuickSell, Freelancer

C2C Messaging, emails, reports Payment approval, memos eBay, Airbnb, Quickr

Based on market relationship

Types of E-Commerce

Based on how they use Internet

Type Description Examples

Social All social media and online media facilitating interaction, which helps consumers

Facebook groups, eBay

Mobile Transactions which occur through mobile devices or tablets

Myntra app

Local Engaging customer based on geographical location

Swiggy, Bigbasket

Traditional Commerce E-Commerce

TRADITIONAL COMMERCE VS E-COMMERCE

Price is subject-orientedHas fixed prices

Is self-drivenIs salesforce-driven

Is one-to-one marketingIs mass-marketing-driven

Actively targets users with distinct

personalisation

Considers consumers as

passive targets

Contains data from multiple sourcesHas information asymmetry

HYBRID MODEL FOR COMMERCECombines strengths from traditional and pure web approaches

Bricks and Mortar

HYBRID MODEL FOR COMMERCEExamples

The neighborhood grocery stores

Amazon

Domino’s, Walmart

Bricks and Mortar



E-commerce

E-communication

E-collaboration

E-COMMUNICATIONDefinition

“The e-communication system is the backbone of all processes whose role is to share information by messages or store information to be downloaded or accessed by the customer.

The OTP received for online transactions or the monthly statements sent by the bank over email are examples of e-communication.

“

E-COMMUNICATIONTYPES

Modes which require real time involvement

Examples are video conferencing and chat

Synchronous communication

Modes which do not require real-time involvement

Examples are e-mails and voicemails

Asynchronous communication

E-COMMUNICATIONTools

Web publishing uses websites and portals for storing and sharing documents, catalogues, drawings and pictures.

The enterprise information portal is another tool that is used for information posting and communication with users or customers.

All e-communication systems have sufficient safeguards, which make them secure for use.



E-commerce

E-communication

E-collaboration

E- COLLABORATION

“E-collaboration refers to the collaboration conducted without physical interaction between the stakeholders and using e-communication technologies.

Google Sheets can be considered an example of e-collaboration tool. It allows multiple users to simultaneously edit the required data.

“

E-COLLABORATION

It uses ‘GroupWare’software such as Microsoft Teams, Microsoft SharePoint and Lotus Connections.

These software enable remotely working team members to share information, invoke an application and work together to create documents and share them.

Preparation of calendars and schedules

Project management

Work Group application

Workflow management

E-COLLABORATIONAPPLICATIONS

Documents

Session E-Businesses