Sept 29, 2015
Schneider Electric‟s
Micro Data Center
Solutions
Schneider Electric Micro Data Center Solutions
• Eduard Bodor
• Solution Architect – NCEE RAC
• April 2016
Source: Cloud Index Report 2014
..by 2018
8.6 Zettabytes of IP Traffic
Digital traffic is expanding
annually by 23%+,
creating the need to scale
digital infrastructure
8,600,000,000,000,000,000,000 bytes
Sources: Cloud Index Report 2014 Intel
2 Billion Internet users
21 Billion network devices
1.3 Million video views per min
665TB Data per hospital per year
40TB data transmitted / flight hr
Growth is driven by the connected
users and the Internet of Things
Datacenter and Cloud/IoT Landscape
Devices
Large Datacenter
Enterprise/Cloud/Colo Heavy processing and data
storage
Edge or Local
Datacenter Devices
>100ms
latency
<10ms
latency
Datacenter and Cloud/IoT Landscape
Devices
Large Datacenter
Enterprise/Cloud/Colo Heavy processing and data
storage
Devices
The future architecture will likely have at
least 3 variations
1) Could be a gateway
or embedded device
2) Could be 1-8 racks
or micro data center
3) Could be a regional
data center‟
<10ms
latency
Embedded devices: • Limited processing and storage
• Deployment is „immediate‟
• Suitable for home or small office applications
Micro data centers:
• Significant processing and storage
• Fast to deploy in existing environments
• Suitable for a broad base of applications requiring low latency and/or high bandwidth
Regional data centers:
• „Unlimited‟ processing and storage
• Longer to construct due to permitting and local compliance issues
• Suitable for applications that can tolerate some latency
Micro data centers (1-10 IT racks) fill an important roll
Latency requirements vary by application
Volume/frequency of data
transmission to the server
large
small
Real-time requirement
small (long delay) large (short delay)
Internet
Search
Web
service
Storage
SNS
Smart
city
Speech/image recognition
Smart
house/building
Game
Medical
Aug Reality
M2M
ITS
Machine control
Cloud
Edge
Source: NTT, 2014
Enterprise: finance, retail, outsourced IT
Industrial: oil & gas, mining, manufacturing
Government and Military
Customer Trends
Healthcare and Education
Enterprise: finance, retail, outsourced IT
Customer Trends
• Retail stores connecting to customer devices for mapping apps, buying
habits, targeted sales, financial transactions, etc.
• Banking branches becoming more automated and integrated into retail
sites. Dedicated space for IT infrastructure is not available.
• SMB enterprise customers with outsourced IT still require local storage,
and networking for critical applications requiring low-latency. Often an
upgrade of “left over” infrastructure is needed.
Finance Solutions and Offer
1 3
4 2
Achieve Energy and Carbon Reduction
Targets
Offer Resilient Digital Banking Services
Enterprise Energy and Sustainability, Services and Management
Branch Energy Optimization Small IT Optimization
Data Center Physical Infrastructure, Services and Management
• Energy Supply Consulting services • Energy Auditing Services • Energy Management Information Systems • Building Management Systems • Electrical Equipment and Systems • On-going Equipment and System Maintenance • Performance Contracting
• Branch Energy Assessment Services • HVAC and Lighting Automation Systems • Remote Monitoring and Management • Energy Consulting Services • Performance Contracting
• Data Center Auditing and Consulting Services • Data Center Infrastructure Management Systems
• Building Management Systems • Electrical and IT Equipment and System
• Managed Services • Facility Operations
• On-going Equipment and System Maintenance
• Small IT Assessment Services • IT (Critical) Infrastructure Management
• Electrical and IT Equipment and Systems • Remote Monitoring and Management
Finance Trends and Implications
1 Enterprise Energy and Sustainability, Services and Management
Energy and Carbon Reduction as a Competitive Strategy
Rapidly increasing Energy and Carbon Costs
Social responsibility, emerging regulations
•Creates a need to meet and exceed regulated targets and reporting requirements
•Generates opportunities to leverage the promotional value of successes
Rising prices, increasing consumption
•Creates a need to manage the significant OPEX impact •Generates opportunities for improved business processes and internal
communication efficiencies
Finance Trends and Implications
2 Branch Energy Optimization
Retail Branches and Branch Offices can represent 40% - 60% or more of a Finance company’s energy expense
Diverse branch portfolio and expansion •Creates a need to manage energy across diverse physical environments to
improve energy efficiency without impacting comfort and day-to-day operations •Generates opportunities to significantly reduce costs and set aggressive carbon
reduction targets in both existing and new Branches
Annual Utilities Costs:
>$600 less per employee
Consumer Deposits:
$3Million
more per branch
Consumer Loans:
$995 Thousand
more per branch
LEED Certified “Green” Bank Branches*
* The Relationship Between Corporate Sustainability And Firm Financial Performance, Conlon, E. and Glavas, A. (2012)
Finance Schneider Solutions
Assess the savings opportunity
Implement monitoring and automation
Centralize reporting and administration
Track results and reassess regularly
Explore energy conservation measures
1
2
3
4 5
2 Branch Energy Optimization
Finance Trends and Implications
3 Data Center Physical Infrastructure, Services and Management
Digitization and “Big Data” drives IT demand and density, but increases the need for reliability
Outsourcing to Colocation and Cloud Services
•Creates a need for physical infrastructure insight and management insight across a more diverse data center portfolio
•Generates opportunities to better manage restricted CAPEX and optimize OPEX productivity
Traditional infrastructures are poorly adapted to escalating density and constant change
•Creates a need to adapt to standardized, modular designs with a high degree of infrastructure intelligence
•Generates opportunities to improve operational processes and efficiencies
Access to Capital has been significantly restricted
Finance Trends and Implications
92% of the cost of business for financial services firms is data.
* Rubin, Howard. Technology Economics: The Cost of Data Wall Street & Technology. Sept. 2011
Effective Data Centers
• Standardize and modularize within and across data centers to avoid or quickly resolve issues
• Optimize power, cooling and space both in bank owned and collocated sites to maximize computing effectiveness and create new opportunities for IT expansion
• Make operational excellence a core competency in support of the strategic agility required by the business
• Be energy efficient and “green” to contribute to the corporate goals around energy and sustainability
Business-wise, Future DrivenTM
3 Data Center Physical Infrastructure, Services and Management
Finance Schneider Solutions
Reduce
Eliminate
Create
Raise
84% of DCs have issues with power distribution, cooling, space, capacity, and up-time*
* IDC Survey, 2012
Business-wise, Future Driven
3 Data Center Physical Infrastructure, Services and Management
Finance Schneider Solutions
Reduce Eliminate
Create Raise
# of decisions / complexity # of providers (equipment, service)
Operating costs One-time engineering
On-site fabrication Maintenance Human error
Efficiency, power density Deployment speed
Predictability (availability, capacity, density) Aesthetics
Over-sizing Component-level specification process
Unusable capacity Rework
Surprises
Standardized reference designs Solution-level performance specifications
Simple specification method Automated selection & design tools
Business-wise, Future Driven
3 Data Center Physical Infrastructure, Services and Management
Finance Schneider Solutions
Professional Services
StruxureWare Software
Systems and Equipment
Data Center Life Cycle Services • Reference designs • Trade-off Tools • Research and whitepapers • Data Center Design • Energy efficiency auditing • Operation and maintenance consulting • Remote management
• Integrated Data Center Infrastructure Management (DCIM)
• Power and cooling management • IT capacity and change • IT and energy optimization • Thermal modeling
Infrastruxuretm + Electrical • Modular, integrated IT physical infrastructure
Data Center Facility Modules • Increase capacity and save costs
Racks, UPS, Cooling, +
Power and Cooling Modules
Data Center Operation
Data Center Expert
Power Monitoring Expert
Building Operation
Das
hb
oar
d
StruxureWare for Data Centers Suite
Switchgear, breakers, relays, +
3 Data Center Physical Infrastructure, Services and Management
Finance Trends and Implications
4 Small IT Optimization
“Bricks and Clicks” - The convergence of branches and branch offices with new digital banking technology to enhance customer experiences
A shift from tellers counters to technology rich environments and targeted services
• Creates a need to adapt and expand management of the IT infrastructure to support new digital banking services with a very high degree of reliability
• Generates opportunities to reduce transaction costs and provide a enhanced level of service
The high cost of Small IT inefficiency
Outages caused by human error:
73%*
10-25%** Unutilized “zombie” servers
in a typical enterprise wasting energy
Energy savings of:
4-5%***
for every 1◦F increase in server inlet temperature
*Rick Schuknecht, VP, Uptime Institute **Various studies (US EPA, McKinsey & Company, others) ***Various sources (US EPA, ASHRAE, others)
Finance Schneider Solutions
Everything you need to create a robust and reliable IT infrastructure Netshelter CX Ultra-portable, secure, economic, plug-and-play small IT infrastructure InfraStruxure Scalable and adaptable data center solution that is fast and easy to configure and deploy
Monitoring can be specified and
embedded from the very beginning
4 Small IT Optimization - New Sites
Finance Schneider Solutions
Vendor independent environmental and security monitoring sensors, cameras, etc.
Netbotz monitoring can be retrofit into any vendor equipment
Existing APC by Schneider equipment typically
includes an open protocol management interface as
default
Additional Netbotz monitoring can be added as required
4 Small IT Optimization - Existing Sites
Schneider Electric‟s micro data center definition
A micro data center is a self contained, secure
computing environment that includes all the storage,
processing and networking required to run the
customer‟s applications in a single rack or small,
multi-rack solution.
Schneider offers single rack and multi-rack
infrastructure solutions that include all necessary
power, cooling, security, and associated management
tools (DCIM) assembled and tested in a factory
environment.
Smart Shelter™
SmartBunker™ SX, CX, &FX
All manufactured, assembled & tested in a Schneider Electric facility
Schneider Electric‟s new micro data
center portfolio integrates
SmartBunker SmartShelter and
NetShelter Solutions
SmartBunker SX – Value priced solutions for
traditional IT environment
SmartBunker CX – Sound-proof with decorative
exterior for office environment
SmartBunker FX – Secure, insulated, dust-proof, and
actively cooled for industrial environments
SmartShelter Modules and Containers – Integrated, weather-proof, fire-rated, deploy anywhere
solution
7 New SmartBunker Solutions
SmartBunker SX
Traditional for IT rooms SmartBunker CX
Optimized for office environments
SmartBunker FX
Industrial Environments
24 and 42U > 3 or 5kVA UPS
> Netbotz environmental monitoring
> 1 Switched Rack PDUs
> Passive cooling
24U and 38U > 3 or 5kVA UPS
> Netbotz environmental monitoring
> 1 Switched Rack PDUs
> Sound proofing
> Fan-assisted ventilation
23U and 42U > 5 and 8kVA UPS
> Electrical Input panel
> Netbotz environmental monitoring
> 1 Switched Rack PDUs
> Active DX cooling solutions
> Thermal insulation
> Sealed enclosure
SmartBunker CX Features and Components NetBotz Security and
Environmental Monitoring
> Surveillance Cameras
> Alarm beacon
> Temp. &Hum. sensors
> Smoke detector
> Leak Rope Sensor
Fan-assisted cooling
Metered rack
PDU with remote
monitoring
Symmetra UPS with
remote management
StruxureWare Data Center
Expert software for remote
management and real-time
monitoring
IT equipment can be installed in
an office space without the cost
of building a dedicated IT room
Superior sound proofing
on all interior surfaces.
Clean, decorative exterior
to match office decor
SmartBunker FX Features and Components NetBotz Security and
Environmental Monitoring
> Surveillance Cameras
> Alarm beacon
> Temp. &Hum. sensors
> Smoke detector
> Leak Rope Sensor
InRow self-contained, active DX cooling
with monitoring, controls, and display
Switched and
metered rack
PDU with remote
monitoring
Fire-rated and
sealed cable
entries Symmetra UPS with
remote management
Multi-point locking door
and Netbotz Rack
Access proximity card
locking system
StruxureWare Data Center
Expert software for remote
management and real-time
monitoring
> Superior physical protection with
heavy gauge steel construction
> Thermally Insulated walls keep
cold air in and hot air out
> Wall construction provides
superior sound attenuation
> Front and rear access with 180
doors
5 New SmartShelter Container Base Designs
• 2 - 20ft All-In-One Solutions > 16kW and 32kW capacity options
> 4 Racks @ 4 or 8kW
> Overhead Cooling (Mini-split)
> Galaxy or PX UPS
• 2 - 40ft All-IN-One Solutions > 50kW and 90kW capacity options
> 12 Racks @ 4 or 8kW
> Overhead Cooling (Mini-split)
> Galaxy or PX UPS
• 40ft IT Only Solution (no UPS)
> 120kW capacity
> 14 Racks @ 8.5kW
> InRow CW Cooling
• All-in-one, Value priced solutions
• Ideal for applications in remote areas
• Schneider has unique solutions to optimize space within shipping
containers
NetShelter IT Racks
Sliding racks in containerized
units for full access to front
and back of racks
Flexible cable tray to allow
racks to slide
Fully contained hot and cold
aisle
Options for DX or CW
20‟, 40‟ containers for easy
shipping
45‟ modules for maximum
space and configurations
Hot Aisle Containment
Symmetra or Galaxy UPS
Staging Lobby and Electrical Room
Overhead DX cooling
SmartShelter Features and Components
SmartShelter Container All-In-One SmartShelter Module All-In-One
Fire Suppression
Busway Distribution
Increase: • Consistency across locations
• Reliability through factory production versus „stick built‟
• Predictability and quality
Reduce: • Unique engineered solutions
• Distractions from core business
• Time: deployment, troubleshooting
Minimize: • Complexity of on-site work, testing, or commissioning
• Configuration and programming
• Cost of construction
Customers are trying to achieve these objectives