SEO MYTHS & WP MAGIC
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THINGS TO KNOW
• NAME: Casie Gillette
• TWITTER: @casieg
• COMPANY:
• THERE ISN’T ACTUALLY ANY MAGIC
#wcbosdon’t leave though
MYTH #1
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SEO = CONTENT + LINKS
GO OFF PAGE
• URL STRUCTURE
• REDIRECTS
• ROBOTS.TXT
• ERROR SETUP
• XML SITEMAPS
#wcbos had to get one in
TOOLS TO USE
• ALL-IN-ONE SEO PACK
• Title tags• Duplicate content
• GOOGLE XML SITEMAPS
• PERMALINK SETTINGS
• XENU
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awesome
oldest seo trick
MYTH #2
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SITE SPEED MATTERS
LET’S GET FAST!
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“Like us, our users place a lot of value in speed — that's why we've decided to take site speed into account in our search rankings.”
- Google Webmaster Central Blog
TOOLS TO USE
• GOOGLE, GOOGLE & GOOGLE
• Google page speed • Analytics & Webmaster tools
• WP-SUPER CACHE
• WP SMUSH.IT
• BYE INACTIVE PLUGINS!
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you won’t
miss em
MYTH #3
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DON’T LINK OUT
BECOME A GIVER
• HELPS YOUR VISITORS (really)
• YOU WON’T LOSE “LINK JUICE”
• MAKE SOME FRIENDS! (aka links)
• NO-FOLLOW (*cough* paid)
• BUT…..
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TOOLS TO USE
• ZEMANTA
• Images • Related articles
• SEO SMART LINKS PREMIUM
• YARPP
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what up mitcho
MYTH #4
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SOCIAL ≠ RANKINGS
CURRENT EVENTS?
https://www.google.com/webmasters These things matter:
“WHAT ABOUT US?”
that matters
TOOLS TO USE
• SOCIAL SHARING PLUGIN
• Sharebar
• GOOGLE ANALYTICS FOR WP
• Social engagement in GA
• BIT.LY CUSTOM SHORT URLS (see)
#wcbos
sooo many!
TAKE IT WITH YOU
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• SITES• SEOMoz• Search Engine Land• Search Engine Guide
• ARTICLES• http://www.seomoz.org/blog/the-beginners-checklist-for-small-business-seo
• http://mashable.com/2009/03/20/wordpress-seo-plugins/
• http://www.seomoz.org/article/search-ranking-factors
• http://munchweb.com/effect-of-website-speed