Basic segmentationWITH A FOCUS ON GOOGLE ANALYTICS
Big data
What is segmentation?
Age Gender Devices
Data
Segments
Why should you segment?
What should I segment based on?
Scenario 1: make-up campaign
Without segment (1)
With advanced Segment (3-4)
With basic (2) segment
With advanced Segment (5)
Scenario 2: Decrease in bounce rate
With basic segment (1)
With advanced Segment (2)
With advanced Segment (3)
Key takeaways
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