POSTER DECONSTRUCTION#1: KATY PERRY “ONE OF THE BOYS”
Picture of album cover shows the audience what to look for to access the songs mentioned in bold
below (to make them stand out) on the plain
white background). The red colours add to this effect and make the words stand out with precise clarity.
Picture of the artist shows the audience exactly who ‘Katy
Perry’ is. The fact she’s central on the page makes her the
focal point of the poster, meaning the audience are
somewhat forced to look at her at some point (because she also takes up the majority of
the page).
The costume looks relatively
casual with just a white skirt and
blue denim jacket; possibly being the artist’s way of showing
her fans she’s no different to them,
giving them someone to aspire to.
The font of the artist’s name (which is conveniently placed at the centre top of the page, possibly being the first thing the audience reads making
her name stick in their heads being good for advertising), is bright red making it stand out very clearly on the page. The style appears handwritten like
a signature, possibly suggesting that the album is
Katy’s personal gift to her fans (as hidden in the ‘P’ is a small love heart which can be found
throughout the poster). The connotations of the red font could suggest lip-stick
(thus linking to Katy’s ‘cheeky’ image) as well as love for her
fans.
The mise-en-scene/use of the Ice Cream prop
suggests her innocence and ‘sweetness’ (if
you’ll pardon the pun!) which is a running
theme throughout the album.
By placing her websites and social
networks at the bottom of the
poster, the record label are gaining more publicity for
the album (and the artist in general)
meaning they’ll get more sales and therefore profit.