6400 – Administración de servicios de Información

Tools for strategic planning

Jueves, 6 de Marzo de 2008

Usage of strategy tools

Used by individual managers or in groups

May be used at any stage:analysis, strategy definition, or in actions

May be used for strategic planning (SP) or for assessment

PESTEL analysis

Focus on environmental scanning Macroenvironment

Technology, demographics, natural, political, cultural

MicroenvironmentClients, suppliers, competitors, stakeholders

SourcesPeople, print and electronic media,

statistics, budgets, human resources.

SWOT analysis

Strengths Existing Competitive advantage Areas where capabilities may be developed in near future

Weaknesses Existing lack of capability to achieve goals Potential areas where weaknesses may develop

Opportunities Situations existing outside which can be exploited (now or

in future) Threats

Situations that could damage the library and should be avoided (now and in future)

InternalE

xternal

The 7-S framework and situation analysis

Seven interrelated factors that determine the effectiveness of an organization. Strategy Structure Systems Staff Style Shared values Skills

Checklist to structure situation analysis and form a strategy.

BCG Growth share matrix

May be used in libraries for service analysis Cash cows

Good usage, no growth

Stars High growth

Question marks Good potential, but no visible growth so far

Dogs No growth, no potential.

Project planning

Actions to be undertakenNew service, construction, renovation, hiring

Financing requiredHuman resource allocation

Leaders, part-time, temporary Responsibility allocation

Managing activities, communications, political. Timelines

Concept, specification development, design, implementation, evaluation.

References

Roberts, S. and Rowley, J. (2004) Managing Information Services, London: Facet publishing.