Personal Topic ManagerIdea of the Service
2011
Less is More = Restriction Is a Value. Remember Twitter.
You formulate your key life topics and Personal Topic manager will provide you with easy access to information related to them across various information sources and
services.
RootsLess is More = Restriction Is a Value
• Twitter.com – 21st century, 160 characters• Haiku – 16th century, form of Japanese poetry consisting
of 17 moras/syllables• Quotes - B.C., 1-2 sentences
• Others– http://en.wikipedia.org/wiki/Zen_Habits– http://en.wikipedia.org/wiki/80_20_rule
Problem• There are different representation of topics
– „folders“– „labels“– „tags“– „categories“
• …in the key applications– www browser, bookmarking services – E-mail services– Document services– …
• Too difficult to – Use efficiently, Use consistently, Share
WWW Browser Favouries/Bookmarks
Google Chrome Bookmark Manager
Mail Labels/Folders
Gmail
News/RSS Feeds Folders
Google Reader
Solution• Topics as a starting point• Restricted number of topics – less is better,
restriction drives focus to the really important stuff, saves time, brings simplicity - remember success of Twitter
• Unified access to topics in various types of applications
• Simple topic visualization, management and sharing
User Home Page
Life > PoliticsLinks More Add• www.verejnydluh.cz,• www.jakhlasovali.cz• http://praguewatch.cz/,• www.vymentepolitiky.cz•www.zmenpolitiku.cz• www.denikpolitika.cz•www.ekonomickareforma.cz
News More Add• Financial Times: Downturn continues• Economist: CEO’s are optimistics
All
Life• Children• Culture• Politics• Health
House• Energies •Cleaning• Security
Work• Entrepreneurship• Management• Marketing• Sales
Net• Services• IT stuff• Computers
Mail News
Restricted count of topics as „less is more“ To be easily
shared with friends
Setting
Search
Advanced Search
Roman Ripa’s SpaceAds
They keep your service
running…
Unified and simple access to different types of information
related to topicsThere are presented Google AdWord
ads related to the currently shown topics
Links Books
Personalisation
Život• Děti
• Kultura• Politika• Zdraví
Život• Děti
• Kultura• Politika• Zdraví
Lidé
Život• Děti
• Kultura• Politika• Zdraví
Práce• Management
• Marketing• Podnikatelství
• IT
Lidé
Život• Děti• Kultura• Politika• Zdraví
Finance• Finmag
Práce• Management• Marketing• Podnikatelství • IT
Internet• Služby• Vizualizace dat
Lidé Život• Děti• Kultura• Politika• Zdraví
Finance• Finmag
Práce• Management• Marketing• Podnikatelství • IT
Internet• Služby• Vizualizace dat
Lidé
Finance• Finmag
Práce• Management• Marketing• Podnikatelství • IT
Internet• Služby• Vizualizace dat
Lidé
Práce• Management• Marketing• Podnikatelství • IT
Život• Děti• Kultura• Politika• Zdraví
Finance• Finmag
Práce• Management• Marketing• Podnikatelství • IT
Lidé
Práce• Management• Marketing• Podnikatelství • IT
Život• Děti• Kultura• Politika• Zdraví
Práce• Management• Marketing• Podnikatelství • IT
Práce• Management• Marketing• Podnikatelství • IT
Finance• Finmag
Lidé
Život• Děti• Kultura• Politika• Zdraví
Práce• Management• Marketing• Podnikatelství • IT
Práce• Management• Marketing• Podnikatelství • IT
Život• Děti• Kultura• Politika• Zdraví
Práce• Management• Marketing• Podnikatelství • IT
Práce• Management• Marketing• Podnikatelství • IT
Business Edition
• Companies can share the links, books etc. related to their industries
• In order to provide additional value to their potential & current customers
• And strengthen customer relationship with the company
Monetization
• Advertisements – in the app space, Google AdWords, others– based on the topic names and related contents, therefore
with high CTR• Affiliate Marketing
– Some „topicized“ information sources like „My books read at Amazon“ can lead visitors to the purchases of related goods
• Paid Services– for Persons and Companies, e.g. no ads visible
Competition
• http://www.google.cz/search?q=topic+navigator … nothing
• http://www.google.cz/search?q=topic+organizer … something else
• http://topicme.com/ - something in Corean language
Further Notes• Choose domain name (free now), logo, tagline/slogan
– Check domain availability at http://whois.smartweb.cz– “Your topic navigator”
• Editions– (free) Personal & (paid) Business = companies share with their (potential) customers links to an
interesting information related to their offer as an value added• Information Sources API
– IT advanced users can themselve add various sources of information to be assigned to topics, like folders of file services (Google Docs, BoxNet, DropBox ), picture albums (Flickr, Picasaweb…) , e-shops (Amazon, Google Books) etc.
• Platform for team communication– in order to market & develop the product– www.basecamphq.com– Other ideas?
• Add “Diary” tab– chronological list of changes visible there like a history of adding bookmarks
• Integration & platforms– Facebook app, iPhone app etc.
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