How to Launch Your Startup Idea

Michael Karnjanaprakorn, @mikekarnjCEO/co-founder, @skillshare

http://skillshare.com

Background

The biggest cost to a startup is time, not money.

Most start-ups fail not because the technology doesn’t work, but

because they are creating the wrong product for the wrong

market.

I. FINDING YOUR IDEAGoal: Find a problem you’re passionate about solving.

Start With Why

Climbing the Entrepreneurial Ladder

List of Ideas

II. DEFINING YOUR MVP

Q: Is this problem worth solving? Answer by talking to users.

Q: What’s the solution to this problem? Answer is MVP.

5-Step Process:

1. Communicating Your Idea2. Running Customer Interviews

3. Brainstorming Solutions 4. Refining your MVP5. Setting initial goals

Customer Interviews

1. Why wouldn’t Skillshare work?2. Why would Skillshare fail?

1) 1,000 email addresses2) Sell out all of our initial classes

(3 per month x 3 months)

All on a budget of $5,000 without writing one line of backend code

Example: Skillshare

Skillshare Alpha Website

Marketing

Marketing

The biggest cost to a startup is time, not money.

Most start-ups fail not because the technology doesn’t work, but

because they are creating the wrong product for the wrong

market.