PERSONAL BRANDING
GIANLUIGI BONANOMI (@GBONANOMI)
“TODAY, IN THE AGE OF THE INDIVIDUAL,
YOU HAVE TO BE YOUR OWN BRAND.
HERE'S WHAT IT TAKES TO BE THE CEO
OF ME INC.”
Tom Peters (1997)
“YOUR BRAND IS WHAT PEOPLE SAY
ABOUT YOU WHEN YOU ARE
NOT IN THE
ROOM”Jeff Bezos
“IT TAKES MANY GOOD DEEDS TO BUILD A GOOD
REPUTATION, AND ONLY ONE BAD
ONE TO LOSE IT”(B. FRANKLIN)
YOU NEVER GET A SECOND
CHANCE TO MAKE A FIRST IMPRESSION
NOT SO FAR IN THE
FUTURE…
4 ERRORS ABOUT
PERSONAL BRANDING
«PERSONAL BRANDING IS
HOW WE DEFINE
OURSELVES»
«... OR LIE, EXAGGERATE
ABOUT OURSELVES»
«PERSONAL BRANDING IS
ONLY A QUESTION OF
EGO»
«IS ONLY FOR
V.I.P.»
WHY IS IT IMPORTANT TO
CHECK YOUR ONLINE
PRESENCE?
44% OF ONLINE ADULTS HAVE
SEARCHED FOR INFORMATION
ABOUT SOMEONE WHOSE SERVICES OR
ADVICE THEY SEEK IN A PROFESSIONAL
CAPACITY
www.pewinternet.org/2010/05/26/reputation-management-and-social-media
31% OF EMPLOYED INTERNET USERS HAVE SEARCHED ONLINE FOR INFORMATION ABOUT
CO-WORKERS, PROFESSIONAL
COLLEAGUES OR BUSINESS
COMPETITORS
77% OF RECTRUITERS USE SEARCH
ENGINES TO LEARN MORE ABOUT CANDIDATES
(EXECUTNET)
CUSTOMERS
IMAGINE
BIO- NO VACANCY
- DON’T EXAGGERATE- NO QUOTES
- NO CUT AND PASTE- KEYWORDS
EMAIL ADDRESS
LANDING PAGE
(EX: ABOUT.ME)
FIND YOUR NICHE
SOCIAL MEDIA!!!
NETWORKING
FOLLOW UP
DIFFERENT SOCIAL
NETWORKS, DIFFERENT PURPOSES
VIDEO
❶SHARE
❷JOIN
CONVERSATIONS
❸
LISTEN
SOCIAL MEDIA AUTOMATION
(HootSuite - Buffer)
INFLUENCERS
www.rudybandiera.com/unamacchinaperrudy-0705.html
SERP
FREELANCE
WHY OPEN A BLOG?
❶ MORE SPACE❷ VISIBILITY ON GOOGLE❸ SHARE BUTTON❹CRM
WEBSITE
CONTENT MARKETING
CYBERSQUATTING
STORYTELLING
Il mio CV in 10 slide
PERSONAL GUERRILLA
MARKETING
Employ Adam (Personal Guerrilla Marketing + Video CV)
www.mysocialweb.it/2014/08/19/trovare-lavoro-online
HONEST
UNIQUE
SOCIAL
CLEAR
REGULAR
TO BE
FOR A TARGET
ONLINE FOR YOURSELF
FOR ALL
FREE
TO DO
❶PERSONAL BRAGGING
❷CRAZY
TAGGING
❸IGNORE
QUESTIONS
❹STALKING
❺NO
CREDITS
WHO IS TALKING ABOUT
ME?
EGOSURFING
IMPROVE SEARCHES
AND IF I FIND SOMETHING
WRONG?
WIPE OUT (MY
CONTENTS)
RIMUOVERE UNA PAGINA INTERA
RIMUOVERE VERSIONE CACHE DELLA PAGINA
RIMUOVERE UNA DIRECTORY O IL TUO INTERO SITO
RIMUOVERE UN'IMMAGINE
WIPE OUT (OTHERS
CONTENTS)
INVIARE UNA RICHIESTA DI RIMOZIONE PER MOTIVI LEGALIRIMUOVERE INFORMAZIONI PERSONALI DAL WEBCHIEDERE A GOOGLE DI NON VISUALIZZARE I CONTENUTI
OBSOLETI DELLA PAGINA
https://support.google.com/legal/contact/lr_eudpa?product=websearch
RIGHT TO BE FORGOTTEN
MONITORING
APP MENTION
FURTHER READING
❶ Luigi Centenaro - Personal branding con i social media, eBook gratuito(www.personalbranding.it)
❷ Erik Deckers, Personal branding is not personal bragging, Personal branding blog
❸Kevin Dolnin, Job Hunting? Go Google Yourself, StarTribune
❹Come creare un video curriculum vitae, Videovirale.biz
❺Lori Randall Stradtman , Gestire la reputazione online for dummies, HOEPLI
❻Pandemia.info
❼Tom Peters, The brand called you (1997), Fast Company
❽Riccardo Scandellari, Fai di te stesso un brand, Dario Flaccovio Editore
❾Seth Godin, La mucca viola, Sperling & Kupfer
❿Rimassa e Pellizzari, Personal Jobbing, eBook gratuito
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