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THE MINIMIMALIST’S GUIDE TO PERSONAL BRANDING AND ONLINE REPUTATION MANAGEMENT JARRETT SMITH DIGITAL STRATEGIST CLARK/NIKDEL/POWELL

The Minimalist's Guide to Personal Branding and Online Reputation Management

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Personal branding and online reputation management doesn't need to be difficult and time consuming. This presentation outlines the minimum viable strategy most any professional could use to build a more effective online presence.

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Page 1: The Minimalist's Guide to Personal Branding and Online Reputation Management

THE MINIMIMALIST’S GUIDE!TO PERSONAL BRANDING AND ONLINE!REPUTATION MANAGEMENT!

JARRETT SMITH DIGITAL STRATEGIST!CLARK/NIKDEL/POWELL!

Page 2: The Minimalist's Guide to Personal Branding and Online Reputation Management

PART I!IN WHICH I DELIVER PITHY COMMENTARY ON HOW THE INTERNET HAS CHANGED THE WAY WE DO BUSINESS.!

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PART II!IN WHICH I DELIVER RECOMMENDATIONS ON HOW TO USE THE INTERNET FOR GREAT PERSONAL ADVANTAGE.!

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PART I!

Page 5: The Minimalist's Guide to Personal Branding and Online Reputation Management

LET’S TALK ABOUT THE INTERNET!

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HERE’S A SIMPLE DEMONSTRATION!

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IN WHAT YEAR WAS ALEXANDER GRAHAM BELL

BORN?!

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SRSLY??  

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KA-POW!!

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5.1  

10.2  

0  

2  

4  

6  

8  

10  

12  

2010   2011  

Number  of  Online  Sources  of  Info  Referenced  Prior  to  Purchase  

Source:  Zero  Moment  of  Truth  (ZMOT),  Google  2011  

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39% OF COMPANIES USE SOCIAL NETWORKING SITES TO RESEARCH JOB CANDIDATES!!

43% OF THOSE WHO DO SAY THEY’VE FOUND INFORMATION THAT CAUSED THEM NOT TO HIRE!

Source:  CareerBuilder,  2013  

Page 14: The Minimalist's Guide to Personal Branding and Online Reputation Management

77% OF COMPANIES USE SOCIAL NETWORKING SITES TO RECRUIT JOB CANDIDATES!!

80% SAY THE PRIMARY REASON IS RECRUITING “PASSIVE CANDIDATES”!

Source:  Social  Networking  Website  and  Recrui6ng/Selec6on,  Society  of  Human  Resource  Management,  2013  

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YOUR DIGITAL FOOTPRINT MATTERS!

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SOCIAL MEDIA PROFILES & POSTS!

BIOS ON COMPANY WEBSITES!

THINGS YOU’VE PUBLISHED!

PRESS MENTIONS!!

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Page 20: The Minimalist's Guide to Personal Branding and Online Reputation Management

PART II!

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LET’S TALK STRATEGY!

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MINIMUM VIABLE STRATEGY!

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1!

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CLEAN UP THE RIFF RAFF!

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39% OF COMPANIES USE SOCIAL NETWORKING SITES TO RESEARCH JOB CANDIDATES!!

43% OF THOSE WHO DO SAY THEY’VE FOUND INFORMATION THAT CAUSED THEM NOT TO HIRE!

Source:  CareerBuilder,  2013  

Page 26: The Minimalist's Guide to Personal Branding and Online Reputation Management

I  am  not  your  friend.  

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0  

5  

10  

15  

20  

25  

30  

35  

40  

45  

1  cup   2  cups   3  cups   4  cups  

The  Correla:on  Between  the  Number  of  Red  Solo  Cups  and  the  Likelihood  of  Career  Disaster  

Page 28: The Minimalist's Guide to Personal Branding and Online Reputation Management

Work those privacy settings.!!Clean up the riff raff. (aka. Eliminate the red solo cups.) !!When it doubt, delete.!

MINIMUM VIABLE STRATEGY!

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2  

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IT’S TIME TO GET SERIOUS ABOUT LINKEDIN.!

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77% OF COMPANIES USE SOCIAL NETWORKING SITES TO RECRUIT JOB CANDIDATES!!

80% SAY THE PRIMARY REASON IS RECRUITING “PASSIVE CANDIDATES”!

Source:  Social  Networking  Website  and  Recrui6ng/Selec6on,  Society  of  Human  Resource  Management,  2013  

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Source:  Social  Networking  Website  and  Recrui6ng/Selec6on,  Society  of  Human  Resource  Management,  2013  

94%  

54%  

39%  

10%  

WHAT  PLATFORMS  DO  RECRUITERS  USE?  

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Page 34: The Minimalist's Guide to Personal Branding and Online Reputation Management

REAL  NAME  

CONTACT  INFO  

CUSTOM  URL  

DECENT  HEADSHOT  

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SHOOT  FOR  5+  

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COWORKER  

VENDOR  CLIENT  

RANDOM  DUDE  WHO  SEEMS  

REASONABLY  COOL  

Page 40: The Minimalist's Guide to Personal Branding and Online Reputation Management

CONNECT WITH THEM ALL!

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Complete the heck out of your profile.!!Join 5-10 industry-related Groups and participate in the conversation.!Connect with every legitimate business contact you make offline.!!Post an update 2-3 times a week.!

MINIMUM VIABLE STRATEGY!

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ACT NATURALLY!

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BE COOL!

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NOBODY LIKES THIS GUY!

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Marketers  Ruin  

Everything  

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3!

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START A TWITTER ACCOUNT!

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MINIMUM VIABLE STRATEGY!

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TWITTER IS GREAT FOR LISTENING!

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MINIMUM VIABLE STRATEGY!Follow 25-200+ industry thought-leaders.!!Only follow people you would actually want to meet in real life.!Check in at least 2-3 times per week. !Share the best of what you find on LinkedIn.!

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YOU WILL GET SMARTER!

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WHAT’S THE ROI?!RETURN  ON  INVESTMENT  

Pooooooooooooooop.  

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THIS PAST NOVEMBER, I STARTED MY JOB HUNT!

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But what do I say?!Pooooooooooooooop.  

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AMONG OTHER THINGS, I UPDATED MY LINKEDIN

STATUS!

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I  WORK  FOR  THIS  GUY  NOW…  

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AND NOW FOR AN INSPIRATIONAL CONCLUSION.!

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NOT REALLY.!

Page 63: The Minimalist's Guide to Personal Branding and Online Reputation Management

BUILDING A KILLER PERSONAL BRAND

IS STILL HARD.!

Page 64: The Minimalist's Guide to Personal Branding and Online Reputation Management

DIGITAL TOOLS CAN HELP.!

Page 65: The Minimalist's Guide to Personal Branding and Online Reputation Management

THE MINIMIMALIST’S GUIDE!TO PERSONAL BRANDING AND ONLINE!REPUTATION MANAGEMENT!

JARRETT SMITH DIGITAL STRATEGIST!CLARK/NIKDEL/POWELL!