The Path to Purchase Content Roadmap
Speaker: Martin Jones
@martinjonesaz #LavaCon
• Sr. Marketing Mgr. Cox Communications
• Editor of CoxBLUE.com
• Email: [email protected]
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
42%
42%
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
Content Pillar
@martinjonesaz #LavaCon
Content Pillar
“Own the relationship with your audience”
“Own the relationship with your audience”
Create a Blog
“Own the relationship with your audience”
Blog/Social HubStrategy The Content Marketing Team
What’s Your Story?
@martinjonesaz #LavaCon
“Own the relationship with your audience”
“Own the relationship with your audience”
Create a Blog
“Own the relationship with your audience”
Blog/Social HubStrategy The Content Marketing Team
@martinjonesaz #LavaCon
The Content Marketing Team
Discovery Process
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
The Content Marketing Team
Scaled Research
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
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