Our Solution

Amplification

The Challenge

The ResultsA multi-tiered on-pack activity across 28millionspacks offering consumers genuine value with every pack (FREE entry ticket to any participating BIAZA Zoo) alongside a unique and compelling EVER DAY WIN (consumers had the chance to become Zoo Keeper for a day)..

Create a fun family campaign within OFCOM guidelines that positions Kellogg’s as the provider of fun family-themed campaignsWhilst exciting the trade and driving sales across the family portfolio.

TV Campaign ran from 1st – 21st February 2008.

All entrants receive a FREE animal fact and ringtone

Trade activity with 600 prefilled shippers produced and price deals across the accounts

Entries to the daily draws

108,716 Entries could be made

ONLINE,

via MOBILE

or via POST

Free Entry to over

40 BIAZA ZOOS

in the UK and were valid for 1 YEAR

PR activity in National and local press, participating zoosAnd Radio Promotions

121,869Ticket redemptions

Bespoke promotionalMicrosite

Included the zoo academy allowing consumers to watch clips of zoo keepers at work and then asks questions.

30,629Ringtones Downloaded