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The Challenge. Free Entry to over 40 BIAZA ZOOS in the UK and were valid for 1 YEAR. Create a fun family campaign within OFCOM guidelines that positions Kellogg’s as the provider of fun family-themed campaigns Whilst exciting the trade and driving sales across the family portfolio. - PowerPoint PPT Presentation
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Our Solution
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The Challenge
The ResultsA multi-tiered on-pack activity across 28millionspacks offering consumers genuine value with every pack (FREE entry ticket to any participating BIAZA Zoo) alongside a unique and compelling EVER DAY WIN (consumers had the chance to become Zoo Keeper for a day)..
Create a fun family campaign within OFCOM guidelines that positions Kellogg’s as the provider of fun family-themed campaignsWhilst exciting the trade and driving sales across the family portfolio.
TV Campaign ran from 1st – 21st February 2008.
All entrants receive a FREE animal fact and ringtone
Trade activity with 600 prefilled shippers produced and price deals across the accounts
Entries to the daily draws
108,716 Entries could be made
ONLINE,
via MOBILE
or via POST
Free Entry to over
40 BIAZA ZOOS
in the UK and were valid for 1 YEAR
PR activity in National and local press, participating zoosAnd Radio Promotions
121,869Ticket redemptions
Bespoke promotionalMicrosite
Included the zoo academy allowing consumers to watch clips of zoo keepers at work and then asks questions.
30,629Ringtones Downloaded
