Real-life marketing Opportunity:We r e n o t t h e o n l y

o n e s w h o a r e f e d

u p w i t h h o w n e w

m e d i a h a s g i v e n

w o m e n a n e w w a y

t o b e b o m b a r d e d

b y i m a g e s a n d

p r o d u c t s t h a t

m a k e t h e m

u n h a p p y w i t h

t h e i r b o d i e s –

r e c e n t l y

a r t i c l e s a b o u t

w o m a n f i g h t i n g

b a c k h a v e b e e n

s p r i n g i n g u p

w h i c h i n c l u d e s

‘R i s e o f t h e B o d y -

I m a g e B l o g g e r s ’

A n e w t r i b e o f

w o m a n s a y h o w

s h a r i n g o u r

f l a w s i n a

p o s i t i v e l i g h t

c a n c h a n g e h o w

w e t h i n k a b o u t

I found this article in Fashion magazine LOOK What’s New

section and have seen others popping up in.

MORE, Cosmopolitan andCompany. These magazines could all be marketing outlet

opportunities as magazine productions are being

encouraged to show a range of body sizes to avoid loosing

readers and controversy –articles thus about our

documentary would be of interest.

This article particularly grabbed my attention as its hugely relevant to our topic. The blogs, that the article

mentions, aid our documentary’s task of

encouraging people to turn away from pro-ana blogs and find comfort in blogs

that instead praise all body shapes, rather than blogs

that make only size 0 acceptable.

There are billions of blogs, Facebook pages and Twitter feeds that

challenge thoughts on body image. As our documentary centres around

New media and talks about its advantages and disadvantages, it

makes sense that we contribute to its advantages (promote our

documentary on blogs such as these)