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Real-life marketing Opportunity:We r e n o t t h e o n l y
o n e s w h o a r e f e d
u p w i t h h o w n e w
m e d i a h a s g i v e n
w o m e n a n e w w a y
t o b e b o m b a r d e d
b y i m a g e s a n d
p r o d u c t s t h a t
m a k e t h e m
u n h a p p y w i t h
t h e i r b o d i e s –
r e c e n t l y
a r t i c l e s a b o u t
w o m a n f i g h t i n g
b a c k h a v e b e e n
s p r i n g i n g u p
w h i c h i n c l u d e s
‘R i s e o f t h e B o d y -
I m a g e B l o g g e r s ’
A n e w t r i b e o f
w o m a n s a y h o w
s h a r i n g o u r
f l a w s i n a
p o s i t i v e l i g h t
c a n c h a n g e h o w
w e t h i n k a b o u t
I found this article in Fashion magazine LOOK What’s New
section and have seen others popping up in.
MORE, Cosmopolitan andCompany. These magazines could all be marketing outlet
opportunities as magazine productions are being
encouraged to show a range of body sizes to avoid loosing
readers and controversy –articles thus about our
documentary would be of interest.
This article particularly grabbed my attention as its hugely relevant to our topic. The blogs, that the article
mentions, aid our documentary’s task of
encouraging people to turn away from pro-ana blogs and find comfort in blogs
that instead praise all body shapes, rather than blogs
that make only size 0 acceptable.
There are billions of blogs, Facebook pages and Twitter feeds that
challenge thoughts on body image. As our documentary centres around
New media and talks about its advantages and disadvantages, it
makes sense that we contribute to its advantages (promote our
documentary on blogs such as these)