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Real-life marketing Opportunity: We r e not the onl y ones who are fed up wi th how new me d i a has gi ven women a new way t o be bombarded by i mages and products that ma k e them unhappy wi th thei r bodi es recentl y arti cl es about woman fi ghti ng back have been spri ngi ng up whi ch i ncl udes Ri se of the Body - I ma g e Bl oggers A new tri be of woman say how shari ng our fl aws i n a posi ti ve l i ght can change how we thi nk about

New media bloggers

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Page 1: New media bloggers

Real-life marketing Opportunity:We r e n o t t h e o n l y

o n e s w h o a r e f e d

u p w i t h h o w n e w

m e d i a h a s g i v e n

w o m e n a n e w w a y

t o b e b o m b a r d e d

b y i m a g e s a n d

p r o d u c t s t h a t

m a k e t h e m

u n h a p p y w i t h

t h e i r b o d i e s –

r e c e n t l y

a r t i c l e s a b o u t

w o m a n f i g h t i n g

b a c k h a v e b e e n

s p r i n g i n g u p

w h i c h i n c l u d e s

‘R i s e o f t h e B o d y -

I m a g e B l o g g e r s ’

A n e w t r i b e o f

w o m a n s a y h o w

s h a r i n g o u r

f l a w s i n a

p o s i t i v e l i g h t

c a n c h a n g e h o w

w e t h i n k a b o u t

Page 2: New media bloggers

I found this article in Fashion magazine LOOK What’s New

section and have seen others popping up in.

MORE, Cosmopolitan andCompany. These magazines could all be marketing outlet

opportunities as magazine productions are being

encouraged to show a range of body sizes to avoid loosing

readers and controversy –articles thus about our

documentary would be of interest.

This article particularly grabbed my attention as its hugely relevant to our topic. The blogs, that the article

mentions, aid our documentary’s task of

encouraging people to turn away from pro-ana blogs and find comfort in blogs

that instead praise all body shapes, rather than blogs

that make only size 0 acceptable.

Page 3: New media bloggers

There are billions of blogs, Facebook pages and Twitter feeds that

challenge thoughts on body image. As our documentary centres around

New media and talks about its advantages and disadvantages, it

makes sense that we contribute to its advantages (promote our

documentary on blogs such as these)