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8/9/2019 Asian Bloggers and Social Media Conference 2010
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Endorsed by :
Keynote Address by YABhg Tun Dr. Mahathir Mohamad
Berjaya Times Square Hotel
Kuala Lumpur, Malaysia
Ocial Newspaper :Organized
by :
Ocial Travel Partner :
Co-Organized
by :
Ministry of Federal Territories
and Urban Wellbeing
Supported by :
Media Partners :
This conference is connectedwith Celcom Blackberry
Stay connected with
Celcom Blackberry
Knowledge
Partner :
Ocial TV Station :
Ocial Venue :
E-Commerce
Partner :
Digital Lifestyle
by:
8/9/2019 Asian Bloggers and Social Media Conference 2010
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Ahmad Izham KhairuddinHead of Outreach DepartmentCyberSecurity, Malaysia
Page 1
Speakers
Rob AngelesFounder and AuthorSocial Media Philippines
Michael NetzleyAssistant Professor,Corporate Communication Practice2010 Fellow,
Society for New Communications Research
Marina MahathirRantings byMM
Ahmad NazuwanBeautifulNara, Malaysia
Paul MossGeneral Manager,Platforms, Technology, and New BusinessAlt Media Sdn Bhd,a subsidiary of Media Prima Berhad
YABhg. Tun Dr. Mahathir Mohamad4th Prime Minister of Malaysia
Keynote Address by
Oliver "Blogie" RobilloBloggerMindanao Bloggers Community
Amit VarmaIndia Uncut
Beng Soo Ong
Professor of MarketingCalifornia State University: Fresno, USA
Dato Sri Tony FernandesChief Executive OfficerAir Asia, Malaysia
Joyce WongKinkyBlueFairy, Malaysia
Niki Cheongnikicheong.com, Malaysia
Kenny Siakennysia.com, Malaysia
Thomas CramptonAsia-Pacific DirectorOgilvy Public Relations Worldwide
Hong Kong
Iim Fahima JachjaOnline Marketing CommunicationStrategistVirtual Consulting, Indonesia
Datuk Ahirudin Attan@Rocky Brurocky's bru
8/9/2019 Asian Bloggers and Social Media Conference 2010
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With the advent of social media in the world today it is not surprising that individuals and businesses arelooking for ways to fully take advantage of them, and keeping in mind that their capabilities are notentirely tapped yet and still posses huge potentials for future development. Consider the fact, researchesare shown that there are now well over a thousand publicly traded companies and smaller firms that main-tain an active Blog, Twitter feed, Facebook fan page, and YouTube channel. Facebook alone boasts addi-tional 50 million new users worldwide last summer and Twitter is now valued at over $1 billion by investors.The social media penetration rate is keep increasing throughout the world, and with the upgrading ofinfrastructures the rate is expected to rise even further, especially in the case of less developed countries.
With millions of people adopting social networking, businesses are keen to participate and are increasingtheir social media budgets accordingly. For businesses, the social media also offers huge potential benefitsfrom reduced costs and enhanced performance. To a certain extent, businesses have started to utilise socialmedia for the purpose of marketing, building brand, engaging customers, and knowledge sharing. How-ever, these practices are relatively new, and many other businesses are still groping in the dark when itcomes to utilising the social media for their benefit.
It is the aim of the Asian Bloggers and Social Media conference to introduce and educate individuals andbusinesses on how to adopt and effectively take advantage of the social media. This event will introducethe concepts and tools of social media and how they can assists individuals and businesses to gain profit.
Finding out everything you need to know about social media
Understanding the power of social networking Educate the people on the pros and cons of blogging
Discovering proper etiquette and handling of blogs
Obtaining knowledge for growing business with the latest social media technology,
methods and tools
Improving the look and functionality of online content
Building your brand using social media
Communicating effectively with the blogging community
Interacting and networking with a mix of social media experts, business bloggers,
and brand marketers
Page 2About the Conference
Why You Should Attend?
8/9/2019 Asian Bloggers and Social Media Conference 2010
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Page 3
Business owners and marketing executives from start-up micro-enterprises to the
largest established corporations
Students
Academician
Top-level media buying executives
Brand marketers working within corporations
Corporate Communications/PR professionals
Business bloggers/social media consultants
Active and future bloggers
Advertising agencies
Content producers
Online publishers companies Internet TV or Radio Broadcasters
Social Media experts
Producer of any other form of social media content
Software and technology provider
Telecom and mobile operators
Top media agencies executives
LINKS
Who Should Attend?
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Page 4
0830
0900
0915
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1015
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1130
1215
1245
1400
1430
Registration
Opening address from the Chairperson
Keynote Address by Yang Amat Berbahagia Tun Dr. Mahathir Mohamad,4th Prime Minister of Malaysia
Building a community around your cause by attracting and engaging people
Building your brand online to increase bottomline of your organisation Blogging vs. other traditional marketing tools Increasing your companys profile in the world-wide-web Influencing and moving people into action Benefitting from blogs ability and flexibility in reaching both general and specific target market
Dato Sri Tony FernandesChief Executive OfficerAir Asia, Malaysia
Presentation of Token of Appreciations
Tea Break
Measuring the influence of customer reviews and their implications for businesses
Beng Soo OngProfessor of MarketingCalifornia State University: Fresno, USA
Going social: How to communicate the advantage of social media business to the upper management Utilising social media as a two-way engagement tool to develop relationship with your client Analysing the role of social media as a much more cost effective alternative to reaching your audiences Enhancing communication among employees, members, and stakeholders through social media
Rob AngelesFounder and AuthorSocial Media Philippines, Philippines
Bloggers Highlight:
How do I go from 10,000 visitor per month to 1 million visitor per month using social media and Google The importance of branding your blog from the first day you started blogging. What is wrong with bloggers nowadays? Why you MUST NOT blog for money.
Ahmad NazuwanBeautifulNara, Malaysia
Lunch Break
Bloggers Highlight:
Blogging - a new generation of information and lifestyle KinkyBlueFairy - history, statistics and making it a full time job Online advertising - its rise in Malaysia, and pros & cons Social media platforms - the different types and using it to your advantage
Joyce WongKinkyBlueFairy, Malaysia
Galvanizing stakeholder support: Three steps to more motivated and committed online engagement
What is the connection between online and offline worlds which is essential to galvanizing support? How do you think about your brand persona and the invitation it extends to stakeholders? What is the (not so) secret sauce which moves audiences to action? Which case studies best exemplify the lessons being shared?
Michael NetzleyAssistant Professor of Corporate Communication Practice, Singapore2010 Fellow, Society for New Communications Research, USA
Day 1 - Wednesday, 28 July 2010Itinerary
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Page 51515
1545
1630
1700
1730
1740
0830
0900
0930
1015
1045
Building a sustainable online community for your social media Activating your workforce within the social media as clients touch points to
maintain an active presence of the organization
Promoting transparency and trustworthiness to build and maintain trust among your community Implementing a dynamic strategy to manage social media presence and which can be adjusted
Khailee NgExecutive DirectorYouth Asia
Engaging and connecting with multicultural audience What is social media culture? Analysing trends in multicultural online, mobile consumption and spending habits Engaging ethnic consumers using specific cultural indicators both superficially and more profoundly
Paul MossGeneral Manager - Platforms, Technology, and New BusinessAlt Media Sdn Bhd, a subsidiary of Media Prima Berhad, Malaysia
Q&A
Special Address by Yang Berbahagia Dato' Raja Nong Chik bin Dato' Raja Zainal AbidinMinister of Federal Territories And Urban Wellbeing
Memento Presentation
Closing by the Chairperson
Registration
Blogging and the law: Where should bloggers draw the boundary with their content? Analysing current provision in law in relation to blogging practices Should bloggers practice self-censorship? How far? Is there a need to formulate a more blogger-friendly law? Is there any benchmark we can follow?
Eddie LawFounder & BloggereLawyer
Activating social media across the enterprise Realigning your business to meet customers demands for real-time communications Formulating social media engagement framework and strategies Communicating the new social media strategies of the company to the employee to ensure
optimum performance
Thomas CramptonAsia-Pacific DirectorOgilvy Public Relations Worldwide, Hong Kong
Tea Break
Bloggers Highlight:
Crash Course on WordPressFind out how to profit from the worlds leading blogging platform and content management systemfor web sites
Oliver "Blogie" RobilloWP-Evangelist.com, Philippines
Itinerary Day 2 - Thursday, 29 July 2010
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1145
1215
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1400
1430
1500
1545
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Page 6
Bloggers Highlight:
Amit VarmaIndia Uncut, India
Lunch Break
Bloggers Highlight:
Am I a journalist first, or a blogger? Is a blogger a journalist? Media convergence - what it means for the journalist? Finding the angles - discovering which works best for each media Breaking the story - The story goes online first
Niki Cheongnikicheong.com, Malaysia
Managing your personal information responsibly in social networks Analysing the concept of online privacy in the world today. Knowing the risks and understanding the importance of managing your personal information Is there a need to have a separate personal and professional account? What are the pros and cons? Going back to basic: Reviewing and using privacy settings available within your social media
Ahmad Izham KhairuddinHead of Outreach DepartmentCyberSecurity, Malaysia
Bloggers Highlight:
How To Work With Social Media Influencers How to convince a social media influencer / the online community to broadcast your brand Considerations before approaching an influencer Case studies on successful online brand communication
Kenny Siakennysia.com, Malaysia
Managing online reputation of your brand Monitoring online conversation and engaging with customers to promote yourself in the best channel Responding to online review selectively and put yourself in a positive light Advertising online to increase traffic and gather customer information
Iim Fahima JachjaOnline Marketing Communication StrategistVirtual Consulting, Indonesia
PANEL DISCUSSIONFreedom of Speech and Blogging: Finding the Harmony Should there be a limit to freedom of speech?
What is safe and ethical blogging practices? Discovering proper etiquette and handling of blogs Communicating content regulations effectively to the blogging community
Chaired by: (to be confirmed)
Panelists:
Kenny Siakennysia.com
Ahmad NazuwanBeautifulNara
Presentation of Token of Appreciations
Closing Remark by Chairperson and End of the Conference
Oliver "Blogie" RobilloMindanao Bloggers Community
Amit VarmaIndia Uncut
Niki Cheongnikicheong.com
Joyce WongKinkyBlueFairy
Datuk Ahirudin Attan@Rocky Brurocky's bru
Marina MahathirRantings byMM
8/9/2019 Asian Bloggers and Social Media Conference 2010
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