Network Culture and Infrastructure in Brazil
Gilson Schwartz
Annenberg Research Park Colloquium
January, 20, 2009
Brazil – Rank 65, DOI = 0,48
(*)
(*) Compound Annual Growth Rate (CAGR)
ANATEL’s Broadband ForecastB
road
band
Qua
lity
Sco
re
- 8,6 million connections (out of Pop. 192 million)- up to 512 kbps – 45%, up to 1 Mbps – 21%, > 1 Mbps – 7%
Underserving Broadband
Mass Media X Telecom in BrazilMass Media X Telecom in Brazil20062006
Faturamento do setor de comunicações em 2006 por mídia (R$ milhões)
Telecomunicações: R$ 120 bilhões
Comunicação de Massa:R$ 17 bilhões
Mass Communication: R$ 17 billion
Telecom: R$ 120 billion
Revenues, 2006 (R$ million) by ChannelRevenues, 2006 (R$ million) by Channel
61
361,3
2696
726,5
1502,1
10354,9
530
70500
49500
0 10000 20000 30000 40000 50000 60000 70000 80000
Cinema
Internet
Jornal
Rádio
Revista
TV Aberta
TV Assinatura
Telefonia Fixa
Telefonia Celular
Major TV NetworksMajor TV Networks
1818
322 216
10 23
191 234
5 96
19 1405
10 37
174 639
GERADORASRETRANSMISSORAS
PRÓPRIASAFILIADAS
Broadcasting TV – Property StructureBroadcasting TV – Property Structure
Políticos34%
Estatais6% Empresários
23%
Fundações Privadas/Universidades
21%
Igrejas16%
Cellphone Penetration – Anatel Forecasts
Telecenters: Alternative?
• 5,100 points reported (ONID): http://mapa.onid.org.br/
• 16,722 points reported, 108 digital inclusion initiatives (MCT): http://marula.ibict.br/inclusao/index.php?option=com_content&task=view&id=834&Itemid=25
• Disintegrated public policy: http://www.inclusaodigital.gov.br/inclusao/
Informational and Cultural Apartheid in Brazil2005
EQUIPMENT CITIES WITHOUT
THEATERS 4403
Cinemas 5061
Vídeorentals 1251
Stores (CDs, DVDs) 2518
Bookstores 3843
AM Radios 4355
FM Radios 2710
Subsciption based cable TV 5329
TV Generation 4967
Internet cafes 3004
Open TV commercial broadcasting 76