2011
MOBILE APPLICATIONM a r k e t & N e w T r e n d s
Nguyễn Xuân Tài
CEO - Naiscorp
“ The Future Of Mobile is
The Future Of Everything ”
Matt Galligan, co-founder of SimpleGeo
The “Start”
World’s Trend• 3G to be awarded in more and more countries
• Less country with mobile subscribes less than population
• Touch & Touch & Touch & Type
• Every brands are making tablets
• Mobile for business (+entertainment)
• The mobile ecosystem
“ The future of online is offline. Tap on a mobile phone, and like magic
a bridge springs up between the interactive world and the real world ”
Cyriac Roeding, co-founder of Shopkick
Vietnam in its own trend
What’s now: Crisis & Crisis
• Financial crisis
• Gold crisis
• Real estate crisis
• Stock market crash
• CPs crisis
2004 2007 2008 2009 2010 20110
20
40
60
80
100
120
140
160
180Mobile Subscribes
Mobile operator marketshare ( a c t i v e u s e r s a s o f e n d - 2 0 1 0 - M I C )
Viettel36%
Vinaphone28%
Mobifone29%
Bee-line0%
VNMobile3%
S-Fone2%
EVNT1%
Devices landscapeSales report as of June 2011 - Gfk
NOKIA, 52.4
SAMSUNG; 15.2
Q-MOBILE; 7.2LG; 4.8
F-MO-
BILE; 4
K-TOUCH; 2.5
MO-BELL; 1.9
MOBIS-TAR; 1.3
APPLE; 1.1
SONY ERIC-SSON;
0.5
MO-TOROLA; 0.1
OTHERS; 6.9
Mobile Applications
• Mobile portals
• Mobile messaging
• Yahoo chat in Mobile
• Offline games
• Online games
• Cards game, Chess,
Farm, etc.
• Mobile social network
• Mobile TV
• Mobile dating
• Mobile News (mobile version
of news sites)
• Horoscope
• Music apps
• Location search
• Much more
Development platforms
• Blackberry• Windows
phone• MeeGo• Brew• Web-OS
• Java• iPhone• Android• Symbian• Qt• Bada• MTK (600M
devices)
Players
• Telcos– Viettel– Mobifone– Vinaphone
• CPs– There were over 250 of them
• Internet start-up companies– This is an era of mobile internet services.
The trends in Vietnam
• More android
• More touch
• More pictures/video <BOOM!>
• More social
• More mysterious
• More interactive
Trends for Developers
• Mobile Marketing
– D2C: “No wireless, No marketing”
• Mobile wallet/payment
• Virtual goods
• Local deals
• Ads supported
business model
1 Minute For Our Imagination
Our Generation
“Dân ta phải biết sử ta,
cái gì không biết thì tra Google”
The Next Generation
“Hey phone, let me ask you a question”Dennis Crowley, co-founder of Foursquare
Mobile Understands, Mobile Knows
“The future of mobile will largely be
defined by the small, creative entrepreneurs and companies that leverage the device capabilities in
new and interesting ways.”
Bob Borchers, general partner at Opus Capital, former Apple marketing executive
Thanks!Naiscorp Information Technology Service Join-Stock Company
Add : 101 B1 Nguyen Khanh Toan Str., Cau Giay Dist., Hanoi, Vietnam
Tel : +84 (4) 3767 8458
Fax : +84 (4) 3767 8024
Email : [email protected]