Integrating Social Media into your marketing communication.

Zing Open PlatformTony TruongGolden Digital

Quick review about social media marketing.

Social media

The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue.- Wikipedia/ August 2011.

Social media

The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue.- Wikipedia/ August 2011.

Those conversations are happening here

Social media is heating up in VN

Integrating social media means

Using technology to enable conversations. How do you get your brands to be part of the ongoing conversations of the planet or your market?

Components of a social media marketing framework. (Chris

Brogan)

Listening StationTools that are used to monitor conversations appropriate to your objective.

BrandtologyRadian6Scoutlabs

Components of a social media marketing framework. (Chris

Brogan)

Listening Station Homebase (PLATFORM)Tools that are used to monitor conversations appropriate to your objective.

CorporateBrandPersonalProductWebsite or microsite (for campaigns)

BrandtologyRadian6Scoutlabs Your WWW

Components of a social media marketing framework. (Chris

Brogan)

Listening Station Homebase (PLATFORM) EmbassiesTools that are used to monitor conversations appropriate to your objective.

CorporateBrandPersonalProductWebsite or microsite (for campaigns)

Social sites selected to build community on (balanced between userbase, growth and functions)

BrandtologyRadian6Scoutlabs Your WWW facebookTwitterYoutubeZing Me

Components of a social media marketing framework. (Chris

Brogan)

Listening Station Homebase (PLATFORM) Embassies OutpostsTools that are used to monitor conversations appropriate to your objective.

CorporateBrandPersonalProductWebsite or microsite (for campaigns)

Social sites selected to build community on (balanced between userbase, growth and functions)

Profiles and feeds that carry/amplify information from your embassies or homebase.

BrandtologyRadian6Scoutlabs Your WWW facebookTwitterYoutubeZing MePaid bloggersPR outreachDigg

Components of a social media marketing framework. (Chris

Brogan)

Listening Station Homebase (PLATFORM) Embassies Outposts PassportsTools that are used to monitor conversations appropriate to your objective.

CorporateBrandPersonalProductWebsite or microsite (for campaigns)

Social sites selected to build community on (balanced between userbase, growth and functions)

Profiles and feeds that carry/amplify information from your embassies or homebase.

Profiles that is tactically used to build relationship with consumers of that community.

BrandtologyRadian6Scoutlabs Your WWW facebookTwitterYoutubeZing MePaid bloggersPR outreachDigg

WebtrethoLamchameTamtay

Components of a social media marketing framework. (Chris

Brogan)

Listening Station Homebase (PLATFORM) Embassies Outposts Passports SeedersTools that are used to monitor conversations appropriate to your objective.

CorporateBrandPersonalProductWebsite or microsite (for campaigns)

Social sites selected to build community on (balanced between userbase, growth and functions)

Profiles and feeds that carry/amplify information from your embassies or homebase.

Profiles that is tactically used to build relationship with consumers of that community.

Profiles that is tactically used as sentiment neutralization agents as well as outposts to amplify message.

BrandtologyRadian6Scoutlabs Your WWW facebookTwitterYoutubeZing MePaid bloggersPR outreachDigg

WebtrethoLamchameTamtay SeederFamous bloggers

Integrating social media means

to integrate social components into existing marketing communication.

1Advertise your social presence

Let users know you have a social presence in all marketing materials.

Corporate emails

Website

2Integrate social into your email marketing programs

Allowing your direct mail materials to be easily shareable to target social networks.

The efficacy of a normal email campaign

Social networks expand virally

Social email is the new viral

3Make your website more social

Enabling social features to allow faster access to social networks (friends, community)

Social login

• Allow your users to sign in via Facebook, Google, Twitter, Yahoo!, LinkedIn instead of having to build new profiles (registration).

Social Share

• Let your users share comments, purchases or other activities from your site to their friends on multiple social networks.

Instant community

• Enable your users to import their friends and contacts to your website to instantly build community and engagement.

Live commenting (more like chatting)

4Track your content

Sometimes your content goes on social networks without you knowing it, so let’s track it, measure it and keep it fresh.

Fun video (bonus)

Thank you

• Tony Truong• Managing Director• Golden Digital Vietnam• www.goldendigital.com.vn• M: +84.90.809.1004• Twitter: tonytruongvn