The impact so far
● 20% of Kenya GDP is sent via M-Pesa each year
● 12% of mobile phone owners have made payments
via their devices
● 42% of mobile banking users have used their devices
to transfer funds between accounts
● 56% of UK tablet owners use finance or banking apps
● 25% of Italian smartphone users use mobile banking
A short history of mobile banking
● SMS Banking
● WAP Banking
● Mobile Internet Banking
● Mobile banking apps
What's in for the banks?
● Customer retention / acquisition
● Marketing / Brand side-effect
● Opportunity to challenge partners
● Keep competition at bay
● Cross-selling
Some concrete examples ● ATM locator
● Partner discounts
● Voice recognition
● QR code scanning / NFC
● Location aware services
● Automatic PFM reporting
● Money transfer among individuals
● Square
The future of banking
“iOS is just a platform. Financial institutions should think of themselves as a platform, and other industries can operate
on top of this platform„ --Mark Jamison, VP Capital One
Thank You!Lorenzo BologniniSales Manager, iDa Mobile
[email protected]+420 721 976 563
www.idamob.com