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Restricted - Confidential Information
© GSMA 2009
All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy
The MMU programme is funded by a grant from the Bill & Melinda Gates Foundation
The mobile money dashboard: Key performance indicators every mobile money
manager should track
Neil Davidson and Paul LeishmanOctober 2010, Kuala Lumpur
Confidential 2
Aggregate volume and value
ILLUSTRATIVE
Number of transactions
0
10,000
20,000
30,000
40,000
50,000
60,000
P2P transfers Bill payments Airtime top-ups
Tra
nsac
tions
per
mon
th
Jun-10 Jul-10 VariationTransactions processed 59,304 62,056 5%Float balance, end of month $176,023 $181,024 3%
Confidential 3
Customer base
ILLUSTRATIVEJun-10 Jul-10 Variation
Active customers, start of month 21,312 20,528 New 9,954 13,726 38% Lapsed 10,738- 16,517- 54%Active customers, end of month 20,528 17,737 -16%
Number of customers
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
Active Inactive
Cu
mu
lati
ve c
us
tom
ers
Confidential 4
Customer engagement (1/2)
ILLUSTRATIVE
Tra
nsac
tions
per
cus
tom
er p
er m
ont
h
Average bala
nce p
er agent (end of m
onth)
Confidential 5
Customer engagement (2/2)
ILLUSTRATIVE
Confidential 6
Agent engagement (1/2)
ILLUSTRATIVETransactions and float per agent
$0
$50
$100
$150
$200
$250
$300
$350
$400
$450
0.0
5.0
10.0
15.0
20.0
25.0
30.0
Cash-ins Cash-outs Balance
Cas
h-in
s &
Cas
h-ou
ts p
er a
gen
t
Average e-m
oney balance
per a
gent
Confidential 7
Agent engagement (2/2)
ILLUSTRATIVE
Confidential 8
Customer/agent balance
ILLUSTRATIVE
Act
ive
cust
omer
s pe
r a
gent
Cum
ulative
num
ber of agen
ts
Confidential 9
How can I use it?
Confidential 10
Q&A
Confidential 11
Q&A
Unanswered questions?
Send them to:
SMS+60123211275
(include your name)
or
