Mobile Moneyan overview of mobile banking and

payments

Lorenzo Bolognini, Sales Manager

The end of the PC era

Where are we going?

What is mobile money today?Mobile

BankingMobile

Payments

eTrading & PFM Mobile Wallet

We're already using mobile money

The impact so far

● 20% of Kenya GDP is sent via M-Pesa each year

● 12% of mobile phone owners have made payments

via their devices

● 42% of mobile banking users have used their devices

to transfer funds between accounts

● 56% of UK tablet owners use finance or banking apps

● 25% of Italian smartphone users use mobile banking

What makes mobile special?

A short history of mobile banking

● SMS Banking

● WAP Banking

● Mobile Internet Banking

● Mobile banking apps

What's in for the banks?

● Customer retention / acquisition

● Marketing / Brand side-effect

● Opportunity to challenge partners

● Keep competition at bay

● Cross-selling

Some concrete examples ● ATM locator

● Partner discounts

● Voice recognition

● QR code scanning / NFC

● Location aware services

● Automatic PFM reporting

● Money transfer among individuals

● Square

The future of banking

“iOS is just a platform. Financial institutions should think of themselves as a platform, and other industries can operate

on top of this platform„ --Mark Jamison, VP Capital One

What about Czech Republic?

Thank You!Lorenzo BologniniSales Manager, iDa Mobile

bolognini@idamob.com+420 721 976 563

www.idamob.com