Millenials – Tagline goes here 2
Marketing Intelligence
We have contracted with a world class marketing intelligence company called Forrester. We will leverage Forrester’s breadth and depth of proprietary data and world-class research, data-driven insights, and pulse on best practices to make strategic decisions to move Scouting forward.
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Current Industry-leading secondary market research
Tailored primary
market research
On-going market analyst consultation
Access to proprietary strategic playbooks and best practices
Millenials – Tagline goes here 3
Get to Know The Millennials• Describes those born between 1977 and 1995, ages 18 to 36
• Represent 25% of the US population – 80+ million people
• Many agree it’s the largest generations in history at a time of the greatest change in history
• More likely than any other generation before them to:
– Have more than 250 friends on Facebook
– Take a selfie
– Sleep with ‘one eye open’
– Get a tattoo
– Live with their parents after college
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Millenials – Tagline goes here 3
7 Key Insights on Millennials
One.The most racially
diverse generation in
American History.
Three.Their fluency and comfort with technology distinguish them from previous generations.
Two.The lack of a values
gap between Millennial
parents their children
is very unique
Four.In general, they are
less trusting than
previous generations.
Five.More burdened by
financial hardships than
past generations, but
they’re optimistic about
the future.
Six.Have fewer attachments
to traditional political
and religious institutions
than past generations.
Seven.Singlehood sets them
apart from other
generations.
Millenials – Tagline goes here 5
The lack of values gap between
Millennial parents and their children is very unique
• Many Millennial parents buy the same
clothes as their kids.
• Commonly, Millennial parents share iTunes
and Spotify playlists with their kids.
• Often, Millennial parents enjoy the same
movies as their kids.
Two.
Millenials – Tagline goes here 6
Their fluency and comfort with technology
distinguishes them from previous generations.Three.
Please indicate how much each statement describes your
attitude towards technology and your lifestyle.Which of the following devices do you personally use
(including any supplied by an employer)?
Millenials – Tagline goes here 7
In general, they’re less trusting
than previous generations.Four.
26%
27%
28%
28%
71%
19%
21%
24%
23%
66%
0% 10% 20% 30% 40% 50% 60% 70% 80%
ADS ON THE RADIO
ADS IN MAGAZINES
ADS IN NEWSPAPERS
ADS ON TV
RECOMMENDATIONS FROM FRIEND AND FAMILY
To what extent do you trust each of the following types of advertising/promotions?
Non-Millennials Millennials (25-34)
Millenials – Tagline goes here 8
More burdened by financial hardships than
Previous generations, but they’re optimistic
about the future
Five.
• Millennials are the first in the modern era to have higher levels of student loan debt, poverty and unemployment, and lower levels of wealth and personal income than their two immediate predecessor generations had at the same age.
• Interestingly, though, 2014 data indicates that more than 80% say they currently have enough money to lead the lives they want or expect to in the future.
Millenials – Tagline goes here 9
Have fewer attachments to traditional
political and religious institutions than past generations.Six.
• 50% of Millennials now describe themselves as political independents and 29% are not affiliated with any religion—numbers that are at or near the highest levels of political and religious disaffiliation recorded for any generation in the last quarter-century.
• Millennials’ mobile tendency shapes their religious and political views.