MBAMODULE DESCRIPTIONS
PROGRAMME STRUCTURE
Accelerate your career.Secure your future.
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Financial Reporting
Macroeconomics and the Global Economy
Data Analysis for Business Decision
Corporate Strategy Analysis
Strategic Human Resource Management
Information Systems & Knowledge Management
Managing in the International Context
Corporate Finance
Market Orientation and Customer Focus
Implementing Strategy
Strategic Leadership
Creativity, Innovation & Entrepreneurship Management
The Strategic Management of Projects: Science & Principles
Organisational Behaviour
Air Transport Characteristics
Supply Chain Management
Relationship Marketing
Airline Finance and Ground Operations
Lean Tools and Techniques
Globalisation and International Economic Issues
Fleet Planning
Commercial and Corporate Law
Winter School Electives*
Winter School Electives*
International Workshop
Management Project/Thesis
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*Winter School Electives: See next page for elective options.
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MODULE DESCRIPTIONS
Customise your MBA
YEAR 1. SEMESTER 1 - CORE MODULES YEAR 1. SEMESTER 1 - CHOOSE 1 ELECTIVE
YEAR 1 – WINTER SCHOOL
Financial Reporting
Like it or not, the analysis and application of financial
information is an important part of every managerial and
executive role. Assuming no prior knowledge, this module uses
real accounting information to help you understand, analyse
and use financial information and reports to make and support
key decisions.
Macroeconomics and Global Economics
Understanding fundamental economic principles and models
is critical to navigating the changing landscapes of both
domestic and international business. In this module, you’ll gain
a deeper understanding of macroeconomics and how guiding
principles apply to contemporary issues in the global economy.
Data Analysis for Business Decisions
Especially in today’s data-rich world, the ability to transform
data analysis into business insights can yield tremendous
advantages for companies both large and small. This module
will help you develop the skills needed to make effective
decisions based on available information using robust,
descriptive and predictive data analysis.
Organisational Behaviour
Workplace behaviour is complex, dynamic and often unpredictable, requiring managers and leaders to understand the range of interpersonal factors that influence behaviour at work. This module encourages you to analyse organisational behaviour to discover how personal traits, group dynamics and organisational cultures can influence outcomes.
or
Airport Transport Characteristics
The airline industry is fast-paced, highly complex and constantly changing. In this module, you’ll engage in a thorough analysis of the critical issues facing today’s airline industry, considering the extent to which deregulation has shaped new business models and strategies, and examining low-cost, full-service and hybrid
strategies in depth.
or
Supply Chain Management
A practical understanding of a company’s supply chain is essential to strategic evaluation of performance. This module delivers a comprehensive overview of supply chain management and helps you understand how it can contribute to a company’s success.
Winter School Elective
MBA students select one elective to focus
on during the 4 day winter school, held each
January of year 1 and year 2: Digital Marketing,
Technology Management, Strategic Sales
Management, Corporate Social Responsibility
and Sustainable Enterprise, International Finance,
Taxation, Operation Management Performance,
Airport Business and Aircraft Leasing.
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A solid core, with choice of electives.
MODULE DESCRIPTIONS
Customise your MBA
YEAR 1. SEMESTER 2 - CORE MODULES
YEAR 1. SEMESTER 2 - CHOOSE 1 ELECTIVE
YEAR 1 – INTERNATIONAL WORKSHOP
Managing in the International Context
Improve your ability to evaluate current situations and
trends by studying the history of traditions and transitions in
management thinking. This module introduces the general
thesis of globalisation and explores the contemporary
factors and issues related to management at an international
level, focusing on cultural, institutional and socio-political
determinants.
Corporate Finance
Nearly every important business decision, from structuring
a new venture to expanding an international office, requires
a solid understanding of corporate finance. This module will
introduce you to the evaluation frameworks and skills needed
to make effective, informed decisions about all financial
aspects of today’s corporations.
Market Orientation and Customer Focus
Putting customers first isn’t just a marketing maxim—the most
successful organisations are truly market-driven and build
their strategies around a customer focus. In this module, you’ll
examine why it pays to be market-driven and learn how to
effectively understand your market, analyse competencies,
make strategic choices, deliver value to customers and
measure marketing effectiveness.
Global and International Economic Issues
Today’s business environment is a global one, so understanding international economic issues is essential for success. This module provides an overview of the implications of globalisation for the Irish and EU economies, the rise and slow-down of emerging economies and the impact of
commodity prices and the current ‘oil glut’.
or
Fleet Planning
A suitable fleet of aircraft is a critical need for all airlines in all markets. This module presents the key aspects of jet aeroplane fleet planning, focusing on the technical descriptions of aircraft products and their performance capabilities.
or
Commercial and Corporate Law
The fundamentals of corporate and commercial law can provide important perspectives and insights into everyday business. In this module, you’ll become familiar with the legal issues governing commercial transactions and the essential
principles of company law.
International Workshop
At the end of Year 1, you’ll participate in a one-
week international programme with your peers.
Central to the overall development construct
of the UL MBA, the international workshop is
designed to give you international perspectives
and insights. A compulsory part of the MBA,
the week-long course abroad is fully financed
and included in your programme fees. Previous
workshop locations have included San Francisco
and Silicon Valley, Argentina, Brazil, China, South
Africa and Singapore/Malaysia.
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MODULE DESCRIPTIONS
Customise your MBA
YEAR 2. SEMESTER 3 - CORE MODULES YEAR 2. SEMESTER 3 - CHOOSE 1 ELECTIVE
YEAR 2 – WINTER SCHOOL
Corporate Strategic Analysis
Understanding the purpose and formulation of corporate
strategy is fundamental to organisational success. In
this module, you’ll acquire the understanding, tools and
frameworks needed to examine and deconstruct corporate
strategies, and discover why only the best succeed.
Strategic Human Resource Management
Want to build and sustain competitive advantage? You’ll
need to first understand the links between strategy, business
performance and human resource management. This module
explores these links along with important elements of
successful human resource strategies, such as organisational
development, talent management, performance management,
learning and employee engagement.
Information and Knowledge Management
The interconnected and digital nature of business today has
led to new organisational structures and a need for adaptive
management styles. This module focuses on the value of these
new structures and their origins as a result of the digitization
of work, products, services and even community in the modern
network economy.
Relationship Marketing
Relationship marketing considers business from the point of
view of interactive relationships and networks. The module
explores models of relationship development, relationship
success variables and the sustainable competing advantages
that accrue.
or
Airline Finance and Ground Operations
Effective aviation management demands a thorough
understanding of the financial and operational needs of an
airline. This module combines these two critically important
areas to give you an overview of the financial requirements
and operational aspects of running an airline.
or
Lean Tools and Techniques
Lean management takes a long-term approach to improved
business efficiency through small, incremental changes to
processes. In this module, you’ll learn the concepts behind
lean tools and explore the effective application of these tools
to support your organisation’s lean transformation.
Winter School Elective
Select one elective to focus on during the 4 day
winter school, held each January of year 1 and
year 2: Digital Marketing, Technology Management,
Strategic Sales Management, Corporate Social
Responsibility and Sustainable Enterprise,
International Finance, Taxation, Operations
Management Performance, Airport Business and
Aircraft Leasing.
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MODULE DESCRIPTIONS
Customise your MBA
YEAR 2. SEMESTER 4 - CORE MODULES
YEAR 2 – SUMMER
Implementing Strategy
Put analysis into action in this module, which builds on the
foundation of Corporate Strategic Analysis. You’ll learn to
engage theoretically and practically with the organisational
and environmental realities that shape, enable and restrict
the successful implementation and adoption of corporate
strategies.
Strategic Leadership
Thoughtful, effective leadership begins by understanding the
nature of people, relationships and situations. As there’s no one
way to lead across every situation, we take a holistic approach
to building leadership capabilities. Through case studies,
dialogue, coaching and self-assessment, you’ll expand your
ideas of leadership and deepen your awareness of your own
abilities and strengths.
Creativity, Innovation and
Entrepreneurship Management
If creative thinking and innovation produce new business
opportunities, it’s strategy, analysis and planning that make
them possible. With the techniques, analysis and decision-
making skills you gain in this module, you’ll be ready to create
and explore new venture opportunities while encouraging
innovative and enterprising behaviour.
The Strategic Management of Projects:
Science and Principles
The management of projects and programmes can create
significant challenges. This module examines current best
practice frameworks and emerging theories in this regard
at both an operational and a strategic level.
Management Thesis/Project
A significant thesis/project is started in the summer
period between Years 1 and 2, developed during
the second year and completed for submission the
autumn following conclusion of the taught element
of the MBA programme. We appreciate that a thesis
can be challenging and demanding. To help, we
provide extra support where needed including extra
lunchtime tutorials on thesis writing and one-to-one
coaching in Year 2.
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An MBA Designed Around You
AMBA-accredited, our Executive MBA is designed to fit the schedules of busy professionals.
Unique, flexible 3-day block structure
Attend classes eight times a year, in three-day
blocks that let you focus on your studies while
keeping the rest of your time available for work
and your personal life. Developed in consultation
with industry professionals, our innovative, flexible
block-release structure maximises learning while
minimising the impact your MBA has on career and
family commitments.
Greater business leadership skills
Acquire a variety of essential managerial and
entrepreneurial capabilities, ranging from practical
skills like financial analysis and human resource
management to more strategic leadership abilities
like advanced critical thinking and techniques to
analyse and influence group dynamics.
Strong calibre of professionals
Our executive MBA programme is a shared learning
experience that includes a diverse mix of students
WHY CHOOSE US?
with varying experiences, perspectives and ideas.
As you study and work alongside accomplished
professionals from indigenous and international
organisations, you’ll learn from your peers as much
as from the coursework.
Industry-leading content
From its inception, the University of Limerick has
forged deep relationships with industry leaders—
connections which for three decades have ensured
our MBA programme teaching is current, relevant
and immediately applicable.
Supportive environment and team
Life is busy. Completing an MBA can be challenging.
We get it. That’s why we provide extra support
where you need it, including guidance on thesis
writing and one-on-one coaching. And we know that
some flexibility is required in specific cases.
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Ready to accelerate your career?Talk to us
MBA Programme DirectorCatriona Burke
[email protected] | +353 (0)61 202985
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