Master of Business Synergies(MBS)
Inspiring Innovative Cross-functional Combinations
New-Generation post-MBA Inspirational Learningfor the New Rapidly Changing Knowledge-driven Economy
by Vadim Kotelnikov
FounderTen3 Business e-Coach – innovation unlimited!
www.1000ventures.com
September 2004
Master of Business Synergies (MBS)
by Dr. Vadim Kotelnikov
Founder, Ten3 Business e-Coach for Innovative Leaderswww.1000ventures.com
1. WHY MBS?
2. WHAT is the content of MBS?
3. HOW can you benefit?
Master of Business Synergies (MBS)Inspiring innovative cross-functional combinations!
1000ventures.com© Vadim Kotelnikov
To win today and tomorrow,you need new MBS competencies to:
build your cross-functional excellence build an adaptive organization master systemic innovation build synergies between your complex
business system and social system leverage the power of diversity to achieve sustainable business growth
Meeting the Challenges of the New Rapidly Changing Knowledge-driven Economy
The Formula of Synergy
1 × 1 × 1 = 111
MBS is not about mastering operations, it is about inspiration and business innovation. MBS helps you discover new growth opportunities by placing you in a creative chaos
environment, encouraging synergistic thinking about your business system, and inspiring innovative cross-functional combinations.
The Tao of Business SuccessLeveraging Diversities and Finding the Delicate Balance
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YinPassive, accepting side
YangActive, aggressive side
BALANCED COMPANY Outside In Inside Out
BALANCED GROWTH Bottom line: Efficiency improvement
Top line: Venturing & Speed
BALANCED MANAGEMENT Working IN your business Working ON your business
BALANCED LEADERSHIP Employee empowerment Coaching & Energizing
BALANCED PROCESSES Managing operations Managing innovation
INNOVATION Incremental Radical
CHANGE MANAGEMENT Adapting to change Creating change
CUSTOMER SUCCESS Listening & Tailoring Leading & Co-innovating
PEOPLE & ALLIANCES Managing differences Harnessing diversity
© Vadim Kotelnikov
Master of Business Synergies (MBS)Coaching Innovative Leaders for New Organic Organizations
Key FeaturesKey Features
OLDMECHANISTICORGANIZATION
NEWORGANICORGANIZATION
Management Style Command & Control Entrepreneurial Leadership
Organization Pyramid, robust Flat, responsive
Decision Making Vertical Distributed
Innovation Linear Systemic
Growth Management Strategic Management Change Management
Process Management Functional Cross-functional
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MBS – new post-MBA creative learning: MBA tells you, ‘Be a good administrator – understand different functions’
MBS tells you, ‘Be an innovative leader – create synergies across functions’
© Vadim Kotelnikov
Business Systems The Balanced Approach
05
10152025
A B C D E F
Case
Re
su
lt
YOUR BUSINESS WHEEL
An unbalanced wheelwill roll neither fast nor far
Case in PointBalancing 10 resources between 2 perspectives
Case A: 10 x 0 = 0Case B: 9 x 1 = 9Case C: 8 x 2 = 16Case D: 7 x 3 = 21Case E: 6 x 4 = 24Case F: 5 x 5 = 25
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Customer
STRATEGY
Innovation
Finance Processes
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Sustainable Competitive AdvantageSynergy of Distinctive and Reproducible Capabilities
© Vadim Kotelnikov
Your SustainableCompetitiveAdvantage
TANGIBLE Intellectual property rights Exclusive licenses Statutory monopolies
INTANGIBLE Strong brands Leadership Tacit knowledge & skills Teamwork Organizational culture Business processes Partnerships
DISTINCTIVE CAPABILITIES
(cannot be replicated by competitors)
REPRODUCIBLE CAPABILITIES
(can be replicated by competitors) Technical capabilities Financial capabilities Marketing capabilities Explicit knowledge Non-exclusive licenses
Master of Business Synergies (MBS) New-Generation post-MBA Inspirational Learning
Create synergistic – winning! - cross-functional combinations
Build your sustainable competitive advantage
by creating a synergistic combination of your distinctive capabilities
1000ventures.com© Vadim Kotelnikov
by building an adaptive organization and synergistic business processes
Manage change effectively
by building your lateral thinking, entrepreneurial and people skills
Unlock your entrepreneurial creativity
Manage innovation systemically – with speed!
by building your cross-functional excellence and innovation system
by balancing continuous improvement and venture strategies
Achieve sustainable business growth
Master of Business Synergies (MBS)
by Dr. Vadim Kotelnikov
Founder, Ten3 Business e-Coach for Innovative Leaderswww.1000ventures.com
1. WHY MBS?
2. WHAT is the content of MBS?
3. HOW can you benefit?
Master of Business Systems (MBS) x Master of Business Synergies (MBS) = Master of Business Success (MBS)
Personal Development×
People Skills×
Systems Thinking
Venture Management
Venture Financing
Venture Investing
Venture Strategies
Entrepreneurial Leadership
SustainableGrowth
SynergisticMarketing
SystemicInnovation
SynergisticPartnerships
SynergisticProcesses
1000ventures.com© Vadim Kotelnikov
EntrepreneurialCreativity
SynergisticOrganization
Master of Business Synergies (MBS)
Master of Business Synergies (MBS)12 Courses and Their Target Users
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Businesses
MBS e-Courses
Start Up Small Medium & Large
Venture Management XXX XXX XX
Venture Financing XXX XXX X
Venture Investing X XXX
Venture Strategies X XXX
Entrepreneurial Leadership XXX XXX XXX
Entrepreneurial Creativity XXX XXX XXX
Synergistic Organization X XX XXX
Synergistic Partnerships XXX XXX XXX
Sustainable Growth X XX XXX
Synergistic Marketing XXX XXX XXX
Systemic Innovation XXX XXX XXX
Synergistic Processes XXX XXX XXX
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Master of Business Synergies (MBS) courses Entrepreneurial Creativity
PERSONALDEVELOPMENT
Creative ThinkingAchievement Management
People Skills
ENTERPRISE
CUSTOMER
OPPORTUNITIES
Discovering OpportunitiesPursuing OpportunitiesMoving with Speed
Creating CustomerWinning CustomerRetaining Customer
COMPETITION
Competitive AdvantageCompetitive StrategiesChange Management
Creative Business ModelsVenture Management Innovation Management
© Vadim Kotelnikov
CONTINUOUS GROWTH
RAPID GROWTH
INITIAL GROWTH
START UP Define product & market niche. Prepare a venture plan.Prepare a business plan. Build management team.Protect your intellectual property. Brand company.Position & launch the product. Create platform to expand lines.
Capture market share. Launch differentiated produce. Gain repeat customers. Expand channels & revenues.Expand management team. Train and coach employees.Start inventing your second stage of growth.
Reinvent differentiation & competitive strategiesCultivate leaders. Empower employees.Broaden lines, extend geographic coverage.Inject relentless growth attitude in your people.
Build a balanced business system. Keep reinventing your growth strategies.Establish a responsive innovation system.Develop capability for flexibility & speed.
1000ventures.com© Vadim Kotelnikov
Master of Business Synergies (MBS) courses Venture Management
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Master of Business Synergies (MBS) courses
Entrepreneurial Leadership
Leadership Arts, Skills, & Tasks Leadership Attributes Entrepreneurial Creativity Strategic Thinking Business Systems Thinking Results-based Leadership Volatility Leadership Energizing & Coaching Change Management
CUSTOMER Results
INVESTOR Results
ORGANIZATION Results
EMPLOYEE Results© Vadim Kotelnikov
MBS Courses: Sustainable Growth
1000ventures.com© Vadim Kotelnikov
IMPROVEMENT STRATEGIES
Synergistic Organization Inclusive Company / 7-S Model Corporate Capabilities Results-Based Leadership Innovation Management System
Value Chain Management Business Process Management Systemic Innovation Continuous Improvement
VENTURE STRATEGIES
Disruptive Product Development Radical Project Management In-company Ventures Spinouts Cooperative Research & Design
Strategy Innovation Opportunity-driven Growth Venture Investing / Acquisitions Joint Ventures
• Balanced Business System• Managing Change & Moving with Speed
• Competitive and Differentiation Strategies
VISION
Building Your Sustainable Competitive Advantage
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Master of Business Synergies (MBS) courses
Synergistic Processes
PERSONALDEVELOPMENT
Process ThinkingCross-functional Excellence
Systems Thinking
PROCESS ENTERPRISE
CUSTOMER
PROCESS MGMT SYSTEM
Business SystemEnterprise Process MgmtE-Business
Creating Customer ValueCustomer ServiceCustomer Partnership
INNOVATION
Leveraging DiversitiesProcess Innovation Innovation Process
Strategic AchievementAdaptive OrganizationCross-functional Teams
© Vadim Kotelnikov
VENTURESTRATEGIES
• In-company Ventures• Spinouts• Venture Investing• Venture Acquisitions
IMPROVEMENT STRATEGIES• Incremental Innovation• Continuous Improvement Firm (CIF)• Quality Management & Six Sigma• Synergistic Acquisitions & Joint Ventures
“Shun the incremental and go for the leap“ - Jack Welch
1000ventures.com© Vadim Kotelnikov
Master of Business Synergies (MBS) courses
Venture Strategies
6 in 1000 business plans get funded on an average5% of business plans are read beyond the executive summary10% of proposals pass initial screening10% of pre-screened proposals pass due diligence & receive funding
Opportunity Introduction
Initial Screening
Due Diligence
Negotiating
Funding
- presentation, executive summary, milestone chart, cash flow forecast
- management team, business plan
- management, personnel, marketing, production, financials, references
- valuation, ownership, control, management, legal contract
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Selection Parameters
Master of Business Synergies (MBS) courses Venture Financing
Investment motivations
Investment criteria
Findingdeals
Initialscreening
Duediligence
Negotiation andactual investment
Post-investmentmonitoring
Exiting andrealizing returns
Preparation
Following Up
Investing
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Master of Business Synergies (MBS) courses Venture Investing
Top Management
TeamLeading Innovation
Cross-Functional TeamsMapping Innovation Road
People
Empowered EmployeesDriving Innovation
Culture SupportingInnovation
Vision &Strategy
for Innovation
Processes, Practices, & SystemsSupporting Innovation
Working Environment
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Master of Business Synergies (MBS) courses Synergistic Organization
BUSINESSinnovation
© Vadim Kotelnikov
ORGANIZATIONALinnovation
PRODUCTinnovation
PROCESSinnovation
MARKETINGinnovation
TECHNOLOGYinnovation
STRATEGYinnovation
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Master of Business Synergies (MBS) courses Systemic Innovation
MARKETINGGROWING TOGETHER
RETAINING SELLING
1000ventures.com© Vadim Kotelnikov
Customer-focused Company Service-Profit Chain Customer Intimacy
Listening Observing
Creating Value Branding
Differentiating Communicating
Influencing
Customer Service Customer Relationships Customer Satisfaction
Customer Value Proposition Positioning & Advertising 22 Laws of Marketing
Relationship Selling Persuading People Closing the Deal
Master of Business Synergies (MBS) courses Synergistic Marketing
Master of Business Synergies (MBS)
by Dr. Vadim Kotelnikov
Founder, Ten3 Business e-Coach for Innovative Leaderswww.1000ventures.com
1. WHY MBS?
2. WHAT is the content of MBS?
3. HOW can you benefit?
Vadim Kotelnikov
Founder, Ten3 Business e-Coach, www.1000ventures.comE-mail: [email protected]
THANK YOU!
1000ventures.com
Master of Business Synergies (MBS)How You Can Benefit
1. You’ve already benefited by going through this inspirational presentation
2. You can start learning MBS yourself free of charge. Brief and free MBS e-courses are available at 1000ventures.com (Click here)
3. You can order inspirational MBS in-house training courses for your organization. (Click here to see the details.)
4. You can provide MBS training / consultancy to others yourself. (Click here to subscribe to the full version of the Ten3 Business e-Coach.)
5. We can provide MBS training to others together as a joint venture. (Click here to see MBS partnership opportunities for innovation catalysts)