AS PART OF
YOUR CONTENT
MARKETING PLAN
Andy Boyer, Relaborate
STORY
TELLING
@aboyer | @relaborate
My Dream
@aboyer | @relaborate
My first real baseball job!
@aboyer | @relaborate
@aboyer | @relaborate
COMPARE THAT TO AN ALTERNATIVE…
@aboyer | @relaborate
About Me
• Andy Boyer | @aboyer | [email protected]
• Experience with RealNetworks, Microsoft, Amazon, Imagekind, Movaya, GotVoice, Spring Creek Group, Social3i
• Currently run a content marketing software company called Relaborate
• Teach Entrepreneurial Marketing at the University of Washington
@aboyer | @relaborate
Or…• Andy Boyer | @aboyer | [email protected]• Experience with RealNetworks, Microsoft,
Amazon, Imagekind, Movaya, GotVoice, Spring Creek Group, Social3i
• Currently run a content marketing software company called Relaborate
• Teach Entrepreneurial Marketing at the University of Washington
@aboyer | @relaborate
Or even…• Andy Boyer | @aboyer |
[email protected]• Experience with RealNetworks, Microsoft,
Amazon, Imagekind, Movaya, GotVoice, Spring Creek Group, Social3i
• Currently run a content marketing software company called Relaborate
• Teach Entrepreneurial Marketing at the University of Washington
@aboyer | @relaborate
But this isn’t a presentation about Slides
@aboyer | @relaborate
It’s about Stories
@aboyer | @relaborate
Why are marketers telling stories?
@aboyer | @relaborate
“Find a Shared Worldview”
@aboyer | @relaborate
@aboyer | @relaborate
http://www.slideshare.net/BigBlueMoose/storytelling-and-content-marketing
@aboyer | @relaborate
http://www.slideshare.net/mweigel/how-to-not-fail-16647530
@aboyer | @relaborate
http://www.slideshare.net/mweigel/how-to-not-fail-16647530
@aboyer | @relaborate
Clutter / Storyarcs
We have too much clutter to make sense of it all
@aboyer | @relaborate
So, what makes a good story?
ACT I A Hero and the
Introduction of a Challenge
@aboyer | @relaborate
@aboyer | @relaborate
http://www.fiestamovement.com/
ACTIIValidation, Tests, More Challenges
@aboyer | @relaborate
SEO MOZ
The SEOmoz Story:You will be smarter for being part of our tribe
@aboyer | @relaborate
The Tom’s of Maine Story:Starting with the people who want to hear the story
@aboyer | @relaborate
The Dollar Shave Club Story:Shaving shouldn’t be so expensive
ACT III Resolution
@aboyer | @relaborate
@aboyer | @relaborate
@aboyer | @relaborate
I’ve brought along some friends to tell their stories
@aboyer | @relaborate
Rebecca Lovell, Vittana
@aboyer | @relaborate
Billy PettitPillar Properties and Merrill Gardens
Bill Sleeper, Merrill Gardens
4th story – Vittana.org
@aboyer | @relaborate
The Lyric Capitol Hill
@aboyer | @relaborate
@aboyer | @relaborate
Here’s how your company can tell your stories
@aboyer | @relaborate
1. ASK
@aboyer | @relaborate
2. Plan
@aboyer | @relaborate
3. Write
@aboyer | @relaborate
4. Bewhere your tribe is
Source: cloudforprofit.com
@aboyer | @relaborate
5. Listen to your ratings
@aboyer | @relaborate
Ask
Plan
WriteDistribute
Listen
@aboyer | @relaborate
RECAP
Stories can connect through the clutter
It is easy to watch and learn from other storytellers
All you need is a hero, a challenge and a resolution
Everyone in your company can be a source of storytelling inspiration
@aboyer | @relaborate
YOUR TRIBE IS LISTENING
Content Marketing, Simplified
Thanks!Email me: [email protected] at: www.relaborate.comFollow us on Twitter: @Relaborate
@aboyer | @relaborate
Images• http://mhstcadets.blogspot.com• http://www.slideshare.net/BigBlueMoose/storytelling-and-content-marketing• http://www.cultofmac.com/194421/5-things-steve-jobs-would-have-been-proud-of-at-apple-in-2012-feature/• http://en.wikipedia.org/wiki/File:Question_mark.png• www.cloudforprofit.com• http://www.toprankblog.com/2011/06/content-marketing-definition-tactics/• http://www.michaelbransonsmith.net/blog/tag/silent-movies/