Strong brand with culinary history and future
Libelle offers her community
culinary inspiration
through multiple
touchpoints
• A legendary culinary past• 65 years of recipes, trends• And novelties in the kitchen
• And a promising future in internet and mobile
Libelle offers her community
culinary inspiration
through multiple
touchpoints
– Women see their phones as extensions of their personalities and communication tools
– iPhone penetration for Libelle is higher than the female average (sel. 141)
Source: Sanoma Magazines Belgium/Insites, iPhone survey June 2010
Libelle makes daily cooking easy, fast &
delicious
NEW!!! NEW!!!
Launch iPhone app 02/05/2011
Libelle Lekker iPhone app
• More than 2.500 qualitative recipes
• Intuitive & interactive design• Price: €0,79• Extensive functionalities
Functionalities
Inspiring weekly menu & suggestions
Share with friends on facebook, twitter, e-
Shake iPhone for random recipe
Search recipes by ingredient, course and cooking time
Add ingredients to shopping list (+ recalculate)
Save favorite recipes in folder
Synchronize with www.libelle-lekker.be
Take a look
Take a look
Take a look
Take a look
Take a look
Take a look
Take a look
Take a look
Discover our advertising opportunities
Advertisingopportunities
Presence of your brand on www.libelle-lekker.be and iPhone
•Discover Menu•Enjoy Menu•Gourmet Menu
Discovermenu
€3.500
• www.libelle-lekker.be– Leaderboard – 25% SOV 4 weeks– Overlayer – 100% SOV 1 week
• Libelle Lekker app – Presence during 2 weeks in the
“weekmenu”– With a logo + link to your website
Enjoymenu
€6.500
• www.libelle-lekker.be– Rectangle – 30% SOV 4 weeks– Splash page – 100% SOV 2 weeks
• Libelle lekker app– Advertising page (2-3 sec) at the
start of the application – With link to your website– Presence during 4 weeks in the
“weekmenu”– With a logo + link to your website
Gourmet menu
Tailor made
• Strong connection between your brand and Libelle
• Integrate your brand in the recipes of the site and iPhone app
• Enjoy the editorial style/context of Libelle
Contact usValérie HensTel.: 02/[email protected]