Talk

Amsterdam,

Townof the 73

lekker druk?

Talk

Amsterdam,

Townof the 73

lekker druk?

Talk

Amsterdam,

Townof the 73

lekker druk?

Talk

Amsterdam,

Townof the 73

lekker druk?

#tott020#lekkerdruk

LIVE

Johnny T New York City

Ruben Maes Moderator

Cynthia Perez Barcelona

#tott020#lekkerdruk

VISITORS, ACTIVITIES AND THEIR IMPRESSIVE EFECTS OVER THE CITY

Cynthia Perez

#tott020#lekkerdruk

7.57 millionvistits

16 millionpecnoctations

63 millionseuros spend

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REPEAT VIS IT1st 52%2nd 13.7%3rd 28.3%

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#tott020#lekkerdruk

ACTIVITIES IMPACTS ACTIONS AND

MEASURES

ARRIVAL ACCOMMODATION CATERING SHOPPING VISIT TO EMBLEMATIC

BUILDINGS

USE OF PUBLIC SPACE

#tott020#lekkerdruk

12700 People /Day76.1%35 million

9.4%

PASSANGERS AIRPORT BCN

HIGH SPEED TRAIN- AVE

CAR TRAVELERS

9.5% 2.59 million

CRUISE SHIPS

INFRAESTRUCTURES – INTERCONECTIONS- MEETING POINTS

AEROBUS- AIRPORT TRANSPORTATION

#tott020#lekkerdrukSPECULATION- DISPLACEMENT OF RESIDENTS- RISE OF PRICES-

GENTRIFICATION

394 hotels (1-5 stars)37.069 rooms2.18 average stay

9.606 legal tourist appartmentsIncrement of 24.5% on 2015

#tott020#lekkerdrukNEED RESTRICTIONS – SATURATE MARKET- FAIR COMPETITION

KEEP TRADITIONAL BUSSINESSES

International credit card spend3 000 000 000

VISITORS EXPENSES BASED ON ARRIVALAIRPORTS54.446CRUISE SHIPS 741ROADS 7.628TOTAL 63.094 millions

VISITORS SHOPPING BUDGED Barcelona 33.8%London 28.2%Paris 23.5%

THE TAPA EFFECTTraditional restaurants have new competition, the small supermarkets.

#tott020#lekkerdrukPRIVATIZATION– SATURATION – RESTRICTIONS - OVERCROWDED

68 museums and exhibition places Top 10 places = 13 million visitors

La BarcelonetaPlaza CatalunyaLas RamblasLa Boquería MarketSanta Catherina MarketEl Forum

Teleférico 1.366.303 tickets Funicular 380.367 tickets Maze park 233.000 tickets sold

#tott020#lekkerdruk

Insufficient infrastructureBehavior derivated from massification

Uncivil behavior and vandalismMore cruise ship, faster experience

Transformation of traditional bussinessRise of prices and gentrificationMobility, congestion and routes (bus- bike-walk)Barcelona as an image

Complaints at park Guell Complaints against touristic appartments

Complaints to the CITY PLAN of USE Complaints against gentrification

#tott020#lekkerdruk

#tott020#lekkerdruk

#tott020#lekkerdruk

URBAN INTERVENTIONS

MEASURES TO IMPROVE

INTERACTIONS WITH VISITORS

RESULT FROM PARTICIPATION WITHSTAKEHOLDERS AND RESIDENTS

#tott020#lekkerdruk

URBAN INTERVENTION

PLAN FOR BESOS (2000)FORUM DE LAS CULTURAS (2004)PLAN FOR POBLESEC (2005- )PLAN OF THE BARCELONETA (2008- )SOUVENIR STORES PLAN (2008)PLAN FOR RAVAL (2010- )USE PLAN FOR 2013 (2010)SPECIAL PLAN FOR REGULATION OF TOURISTIC APPARTMENTS (2014)SPECIAL PLAN FOR ESTABLISHMENTS, HOTELS AND OTHERS- RAMBLAS (2015)

PUBLIC SPACE RAMBLA DEL RAVAL (2006)PLAZA CASTELLANA, EL RAVAL (2008)GARDUNYA (2009- )RAMBLA DE CATALUNYA (2013)REHABILITATION OF AV. DIAGONAL(2013-2015)REFORMS OF PASSEIG GRACIA (2013-2015)

MASTER PLANS

MODERNIZATION OF 19 MARKETS (1991- )SANTA CATERINA MARKET (2010)

REHABILITATIONS

17

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MODERNIZATION OF 19 MARKETS (1991- )SANTA CATERINA MARKET (2010)

REHABILITATIONS

1

LA BOQUERIA MARKET

Markets became importantto city, realizing thatconsumption is now part ofleisure

Traditional restaurants also compete withmarkets, who are now more appealing thanever.

Rambla

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GARDUNYA (2009- )CALL FOR INTERVENTION -2006-2008START -2009PARKING -2015START ESCUELA MASSAN -2015

2PUBLIC SPACE

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REHABILITATION OF AV. DIAGONAL(2013-2015)

REFORMS OF PASSEIG GRACIA (2013-2015)

1000 NEW JOBS

PUBLIC SPACE

2

PORTRAMBLA

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Ambito Poble Nou –Sant Adria del Besos.Consorcio Besos, Memoria de actividades

During the Forum there was a critical reflection on tourism in the city, and sustainability.

FORUM DE LAS CULTURAS (2004)

PLAN FOR BESOS (2000)

MASTER PLANS

3

#tott020#lekkerdruk

PLAN OF THE BARCELONETA (2008- )

33 interventions20 Finished (2008-2012)2 Started

PLAN FOR RAVAL NORTH AND SOUTH (2010- )

SOCIAL AND ECONOMIC DYNAMISMCOMMUNITY EQUIPMENTPUBLIC SPACEENVIRONMENTHOUSING

PLAN FOR POBLESEC (2005- )

THIS YEAR THE CITY STARTED THE STRATEGICPLAN FOR POBLE SEC. THE IDEA IS TOREVITALIZE THE NEIGHBORHOOODIMPROVING THE ACCES, INFRASTRUCTURESAND STREETS.

34 Interventions2 Finalized (2011-2012)7 Started

MASTER PLANS

3

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AdmitedNon admitedWith conditions

SPECIAL PLAN FOR SOUVENIR STORES (2008)

The city hall approved a plan that willlimit the opening of “souvenirsstores” on the city center.

USE PLAN FOR 2013 (2010)

MASTER PLANS

3

Before this regulation, people didn’t need an speciallicense for a souvenir store, but now they do.The regulation indicates that if a store sells 20% ormore of souvenir goods, they have to report it. Also, ifthey open a store without the proper license, it will beclosed.

#tott020#lekkerdruk

SPECIAL PLAN FOR REGULATION OF TOURISTIC APPARTMENTS (2014)

Approved on two sessions, on April andSeptember; the extension of the suspensionof the activities, of installation or extension,of residencies used for Tourism purposes.This suspension could last up to two years.

On April Licenses were suspendedfor the the most of the districts inCiutat vella.On October the City Hall announcedthe initial approval of the “Planespecial Urbanistic per a laregulacion dels habitages d’UsTuristic a la Ciutat de Barcelona”.

SPECIAL PLAN FOR PUBLIC ESTABLISHMENTS, HOTELS AND OTHER ACTIVITIES AT THE RAMBLAS (2015)

It follows the following parameters:- All activities are object of regulation on the Plan Especial.- The definition of the condition of emplacement.- The definition of the distance between some

establishments

MASTER PLANS

3

#tott020#lekkerdruk

INCIVILITY REGULATIONS (2005)CAMERAS THAT CONTROL RAMBLAS (2007)INSPECTIONS IN C.V (2010)STREET DRINKING REGULATIONS- TETRAPACK (2014)BOQUERIA (2015)SPECIAL POLICE, CIVIL AGENTS (2015)CHANGE OF BUS ROUTES AT SAGRADA FAMILIA (2012)

CONTROLS AND REGULATIONS

MEASURES TO IMPROVE INTERACTION WITH RESIDENTS

AGREEMENTS AND CONVERSATIONS

PLAZA GARDUNYA (2006- )NOISE MAP (2013)7TH CONFERENCE ON TOURISM (2013)EXTEND OPENING HOURS ON HOLIDAYSOPEN DEBATE- LIBRARY JAUME FOSTER (2015)COLLABORATIVE REPORT (2014- 2015)PLAN FOR RESTRICCTIONS IN GRACIA (2015)

TOURISM MARKETING PLAN (2011)PLAN OF TOURISM 2010- 2015(2010)CITY PLAN 2015- 2020 (2015)

PLANS

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CITY PLAN 2015- 2020 (2015)

This initiative has 15 programs that work ontwo parallel branches:The promotion and the tourism and the city:• The city hall has explained that the idea is

to decentralize the historic center, and topromote the areas of Montjuic andForum.

• New routes will be design, in order to helporganize the flow of tourists.

• Barcelona will become the door toCatalunya, and not only a place of passage.

• A set of complete packages will be offered;on which there will be a combination ofcity activities and off cities routes.

• The cruise flows will be administrated,reinforcing transport and previewing theirschedules.

TOURISM MARKETING PLAN (2011)

PLAN OF TOURISM 2010- 2015(2010)

Will use Maria Abellanets study results. The idea

is to:

• Create and promote new city icons, in and out

of Barcelona.

• Use new technologies to reach visitors.

• Manage the most problematic issues

presented by residents.

• Conduct environmental quality on all related

aspects.

• Creation of participative framework.

• Regulate market activities.

• Reinforce public space control.

• Develop a strategy, supported by

stakeholders, improving quality service.

• Establish continuous dialog with

neighborhoods.

PLANS

1

#tott020#lekkerdruk

AGREEMENTS & CONVERSATIONS

GARDUNYA (2005- 2006)

NOISE MAP (2013)

A NOISE MAP WAS MADE OUT OF PEOPLES COMPLAINS, SHOWING THE PROBLEMATIC STOPS AROUND THE CITY, AND TRADUCING ON MEASURES.

EXTEND OPENING HOURS (2015)

OPEN DEBATE- LIBRARY JAUME FOSTER (2015)

max. capacity 250 people

The first draft from Maximo Butch will establish special opening hours, through regulations according to their location.

New criteria will be used.

2

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LOCAL PACT FOR ADMINISTRATION AND PROMOTION OF RESPONSIBLE TOURISM (2014- 2015)

PARTICIPATION OF:132 people – From City HallFederacion de Asociaciones de Vecinos – FAVBConsorcio de Turismo de BarcelonaGroups from the oppositionHotels - FranchisesCommerce's and retaileresAcademic expertsAIRBNBSyndicatesThe PortThe airportRestorersTaxicabs

PLAN FOR HOTEL RESTRICCTIONS IN GRACIA (2015)

34 % PRIVATE SECTOR25 % PUBLIC SECTOR18 % EXPERTS AND ACADEMICS16 % REPRESENTATIVE RESIDENTS7 % POLITICAL GROUPS

7TH CONFERENCE ON RESPONSIBLE TOURISM IN DESTINATIONS.

CATALUNYA 2020 VISION (2013)

DECLARATION-How far we have come-Diversity in territory-Strategic management and marketing plan -Cities effort to sustainable tourism

Focused on sustainable growthand community andparticipation. The new vision:

Respects the development ofBarcelona and CatalunyaBalance and respect betweenresidents and visitors.Prioritizes the realization ofeconomic, socio-cultural andenvironmental sustainability

Next steps:- Consensus among stakeholders so that changes

in governing political parties do not change thedevelopment and managment strategy.

- CHANGE THE PRIORITY FORM MARKETING TO PROMOTION TO GOVERNANCE

- Distribute tourism more evenly in the región and the society

AGREEMENTS & CONVERSATIONS

2

#tott020#lekkerdruk

INCIVILITY REGULATIONS (2005)

CAMERAS THAT CONTROL RAMBLAS (2007)

102 ARTICLES THAT DEFEND COEXISTANCE, MORE THAN UNCIVIL BEHAVIORIT’S  A  RESPONSE  TO  PEOPLES  COMPLAINTSIT REGULATES:- PROSTITUTION- MENDICANCY- GAMBLING- URINATE ON THE STREET- STREET ACROBATICS- DRINKING ON PUBLIC SPACE- BUY AND SELL ARTICLES FROM <TOP MANTA>

16 cameras control flows form Colon to

Catalunya Square.

Only residents and cars with special permit,

can transit form one point to the other.

CONTROLS AND REGULATIONS

3

#tott020#lekkerdruk

INSPECTIONS IN C.V (2010)Restrictions on the sale of food and

goods, due to new PLAN

EXTENSION ON PROHIBITION OF STREET DRINKING (2014)

The administration approved the extension of prohibition of street drinking. The legislation is now extended to plastic cups and tetrabrickpackaging,

As a result of the “PLAN DE USOS”;establishments were inspected. If foundselling fast food items, when their license onlyallows them to sell goods, the city hall willclose their stores. 12 out of the 21 localsinspected, will end up closing, for not havingthe proper license.

The main goal of this inspections, is the fight against disloyalcompetition between this stores and bars and restaurants.

The idea is that the street could be use again for walking, and not for eating- Itziar Gonzales.

CONTROLS AND REGULATIONS

3

#tott020#lekkerdruk

RESTRICTIONS ON CUSTOMER USE- LA BOQUERIA MARKET (2015)

SPECIAL POLICE, CIVIL AGENTS (2015)

CHANGE OF BUS ROUTES AT SAGRADA FAMILIA (2012)

Barcelona’s City Hall has restricted, on Friday andSaturday mornings, the access of tourist groups to thehistoric market of “LA BOQUERIA”

Xavier Trias, the city major, signed a decree in order to regulate the access of organized groups (15 people or more). The decree bans the access from opening hours, until 15:00hrs.

The Boqueria’s

security workers have received the

necessary training to inform and

walk out visitors who

disobey instructions.

Companies warned the city that the drastic measure would make them loose 7.6 millions .

CONTROLS AND REGULATIONS

3

#tott020#lekkerdruk

2010STRATEGIC PLAN OF TOURISM FOR 2015

MODIFICATION OF THE SPECIAL PLAN 2013. For Public Concurrence Establishments, Accomodations And Other Activities.

2011TOURISM MARKETING PLAN

20137th CONFERENCE ON RESPONSIBLE TOURISM IN DESTINATIONSCATALUNYA 2020 VISION

2005INCIVILITY REGULATIONS

2015LA BOQUERIA – market. RESTRICTIONS ON CUSTOMERS USE

LOCAL PACT FOR ADMINISTRATION AND PROMOTION OF RESPONSIBLE TOURISM

#tott020#lekkerdruk

Russell Shorto ’Amsterdam

the most liberal city’

Russell Shorto ’Amsterdam

the most liberal city’#tott020#lekkerdruk

Eric van der KooijStad in Balans

Gemeente Amsterdam

Vraag 1

Wat vind je de top 3 van beste oplossingen?

Vraag 2Kun je nog andere

oplossingen bedenken?

Vraag 3

Over welke 3 oplossingen zijn jullie het aan tafel met

elkaar eens?

Vraag 4

Wat kun je zelf doen om die oplossingen een stap verder

te brengen?

En wie/wat heb je daarbij nodig?

Talk

Amsterdam, lekker druk?

Townof the 73