Leveraging Your Leads with Social

MediaAnsley Sudderth

Social Media Training & Communications

Coordinator

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• Why Lead Generation Matters

• How Social Media Increases the Impact of Lead Generation

• 4 Social Channels You Should Be Using to Generate Leads

• Best Practices for Building Leads via Social Media

• #RESocialChat Application Points and Valuable Links

• Q&A

Agenda

Why Does Lead Generation Matter?

Lead Generation Matters

Online or in-person visits can lead to

loyal customers!

1. Get Found 2. Convert 3. Analyze

Lead Generation Matters

Increase the Impact with Social Media

Diversifying Your Outreach Efforts

• Reach more people with less effort• Cast a wider net• Appeal to a larger audience

Diversifying Your Outreach Efforts

• Speak to every demographic on every device

4 Social Channels You Should Use to Generate Leads

Facebook

Generating Leads with Facebook: Branding

Branding for Real Estate

Branding for Multifamily

Generating Leads with Facebook: Branding

Generating Leads with Facebook: Notes and Videos

Don’t blog? Use the ‘Notes’ and ‘Videos’ feature to post informative info!

Post informative, humanizing videos

‘Notes’ is like micro blogging

Generating Leads with Facebook: Events

‘Events’ generate a buzz. A buzz generates interest. Interest generates foot traffic/leads!

Generating Leads with Facebook: Events

Twitter

Generating Leads with Twitter

Tweet relevant news articles for your target audience

Generating Leads with Twitter

Tweet out your floor plans and use #hashtags!

Generating Leads with Twitter

Tweet as the house or apartment!

Generating Leads with Twitter

Only16 tweets generated close to

400 followers!

Join a weekly Twitter chat to bounce ideas off of other real estate and multifamily professionals

#RealEstateChat

#AptChat

Generating Leads with Twitter

Pinterest

Generating Leads with Pinterest

Showcase your listings!

Sold within SIX days of being on Pinterest!

Generating Leads with Pinterest

Testimonials are more credible than self promotion!

Generating Leads with Pinterest

Offer advice and solutions!

Generating Leads with Pinterest

Instagram

Generating Leads with Instagram

Plant the seed. Provide PLENTY of contact info!

Generating Leads with Instagram

Referral programs at WORK!

Generating Leads with Instagram

15 sec. video generated several inquiries and 98 comments and likes! HUGE ROI!!

Generating Leads with Instagram

Close the deal in real time!

Best Practices for Building Leads via Social Media

Don’t Be Pitchy!

Ditch the Pitch, Just Talk

Less about you, more about them!

Make Connecting Easy

Findability

Be accessible on social media, and make it easy for customers to contact you via social media, your website, and mobile. 

It’s All About the Call to Action

Align Your Content

#RESocialChat Application Points and Valuable Links

5 Ways to Generate Leads

• Keep an open line of communication with past residents, buyers and sellers via Facebook.

• Become the expert in your LOCAL market.

• Create content with high shareability, clickability and findability.

• Tease out your property’s stellar amenities to get foot traffic through the door!

Valuable Links

• Using LinkedIn to Generate Leads:

• http://www.socialmediaexaminer.com/lead-generation-with-linkedin/

• Using Google+ to Generate Leads:

• http://blog.hubspot.com/marketing/google-plus-lead-gen-process-list

• Facebook Real Estate Example:

• https://www.facebook.com/wilmingtonrealestate

• Instagram Real Estate Example:

• http://instagram.com/atlhod

• Instagram Multifamily Example:

• http://instagram.com/ensoatl

Q&A

Sources• http://cdn.blog-sap.com/innovation/files/2013/09/fanapps1.png

• http://www.roadsidemultimedia.com/wp-content/uploads/the_big_5.jpg

• http://thegiggleguide.com/sites/thegiggleguide.com/files/imagecache/full-size/img/blog/2009/06/7002/SalesPitch.jpg

• https://53077f79f9186a4c3655-ed296c5f6b6631ceb800b5287f18673f.ssl.cf3.rackcdn.com/480-36c389ce26f9bcca3e1dd92e45c930d51ff3faaf.jpg

• http://www.kiplinger.com/quiz/spending/T050-S001-sales-pitches-should-you-swing-or-pass/images/you-receive-an-offer-in-the-mail-for-a-credit-card1.jpg

• http://media.dmnews.com/images/2013/10/24/hands_holding_devices_482385.jpg?format=jpg&zoom=1&quality=70&anchor=middlecenter&width=320&mode=pad

• http://www.ccgideas.com/wp-content/uploads/2013/09/bguthrie_090413_blog.jpg

• http://blog.pringit.com/wp-content/uploads/2013/07/Engagement-blog-img3.jpg

• https://developer.apple.com/library/ios/documentation/general/conceptual/devpedia-cocoacore/Art/facets_of_accessibility_2x.png

• http://design.gov.au/files/2013/04/Accessibility.jpg

• http://refinerysource.com/wp-content/uploads/2013/10/call-to-action.jpg

• http://media-cache-ak0.pinimg.com/236x/8e/58/54/8e58541b2c646ef3befc4ee640a7461d.jpg

• http://cdn2.hubspot.net/hub/53/file-23150811-png/blog/images/smarketing-funnel-resized-600.png?t=1362986751000

• http://www.n5r.com/Portals/66868/images/3Funnel.jpg

• http://www.divacreative.com/wp-content/uploads/2012/09/Nudge-Debate-500x301.jpg

• http://icons.iconarchive.com/icons/double-j-design/origami-colored-pencil/256/blue-clock-icon.png

• http://www.freeimageslive.co.uk/files/images006/focus.jpg