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Leveraging Your Leads with Social Media Ansley Sudderth Social Media Training & Communications Coordinator

Leveraging Your Leads with Social Media

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Lead generation is a necessity when it comes to growing and keeping business. With the emergence of social media, marketers are discovering new ways to grow leads. Join Ansley Sudderth, Social Media Training and Communications Coordinator with Join Ansley Sudderth, Social Media Training and Communications Coordinator with Homes.com® and ForRent.com® as she uncovers lead generation trends taking place in the social space.

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Page 1: Leveraging Your Leads with Social Media

Leveraging Your Leads with Social

MediaAnsley Sudderth

Social Media Training & Communications

Coordinator

Page 2: Leveraging Your Leads with Social Media

Join the conversation!

Use #RESocialChat

for the chance to win $20!

Page 3: Leveraging Your Leads with Social Media

• Why Lead Generation Matters

• How Social Media Increases the Impact of Lead Generation

• 4 Social Channels You Should Be Using to Generate Leads

• Best Practices for Building Leads via Social Media

• #RESocialChat Application Points and Valuable Links

• Q&A

Agenda

Page 4: Leveraging Your Leads with Social Media

Why Does Lead Generation Matter?

Page 5: Leveraging Your Leads with Social Media

Lead Generation Matters

Online or in-person visits can lead to

loyal customers!

Page 6: Leveraging Your Leads with Social Media

1. Get Found 2. Convert 3. Analyze

Lead Generation Matters

Page 7: Leveraging Your Leads with Social Media

Increase the Impact with Social Media

Page 8: Leveraging Your Leads with Social Media

Diversifying Your Outreach Efforts

• Reach more people with less effort• Cast a wider net• Appeal to a larger audience

Page 9: Leveraging Your Leads with Social Media

Diversifying Your Outreach Efforts

• Speak to every demographic on every device

Page 10: Leveraging Your Leads with Social Media

4 Social Channels You Should Use to Generate Leads

Page 11: Leveraging Your Leads with Social Media

Facebook

Page 12: Leveraging Your Leads with Social Media

Generating Leads with Facebook: Branding

Branding for Real Estate

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Branding for Multifamily

Generating Leads with Facebook: Branding

Page 14: Leveraging Your Leads with Social Media

Generating Leads with Facebook: Notes and Videos

Don’t blog? Use the ‘Notes’ and ‘Videos’ feature to post informative info!

Post informative, humanizing videos

‘Notes’ is like micro blogging

Page 15: Leveraging Your Leads with Social Media

Generating Leads with Facebook: Events

‘Events’ generate a buzz. A buzz generates interest. Interest generates foot traffic/leads!

Page 16: Leveraging Your Leads with Social Media

Generating Leads with Facebook: Events

Page 17: Leveraging Your Leads with Social Media

Twitter

Page 18: Leveraging Your Leads with Social Media

Generating Leads with Twitter

Tweet relevant news articles for your target audience

Page 19: Leveraging Your Leads with Social Media

Generating Leads with Twitter

Tweet out your floor plans and use #hashtags!

Page 20: Leveraging Your Leads with Social Media

Generating Leads with Twitter

Tweet as the house or apartment!

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Generating Leads with Twitter

Only16 tweets generated close to

400 followers!

Page 22: Leveraging Your Leads with Social Media

Join a weekly Twitter chat to bounce ideas off of other real estate and multifamily professionals

#RealEstateChat

#AptChat

Generating Leads with Twitter

Page 23: Leveraging Your Leads with Social Media

Pinterest

Page 24: Leveraging Your Leads with Social Media

Generating Leads with Pinterest

Showcase your listings!

Page 25: Leveraging Your Leads with Social Media

Sold within SIX days of being on Pinterest!

Generating Leads with Pinterest

Page 26: Leveraging Your Leads with Social Media

Testimonials are more credible than self promotion!

Generating Leads with Pinterest

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Offer advice and solutions!

Generating Leads with Pinterest

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Instagram

Page 29: Leveraging Your Leads with Social Media

Generating Leads with Instagram

Plant the seed. Provide PLENTY of contact info!

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Generating Leads with Instagram

Referral programs at WORK!

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Generating Leads with Instagram

15 sec. video generated several inquiries and 98 comments and likes! HUGE ROI!!

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Generating Leads with Instagram

Close the deal in real time!

Page 33: Leveraging Your Leads with Social Media

Best Practices for Building Leads via Social Media

Page 34: Leveraging Your Leads with Social Media

Don’t Be Pitchy!

Page 35: Leveraging Your Leads with Social Media

Ditch the Pitch, Just Talk

Less about you, more about them!

Page 36: Leveraging Your Leads with Social Media

Make Connecting Easy

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Findability

Be accessible on social media, and make it easy for customers to contact you via social media, your website, and mobile. 

Page 38: Leveraging Your Leads with Social Media

It’s All About the Call to Action

Page 39: Leveraging Your Leads with Social Media

Align Your Content

Page 40: Leveraging Your Leads with Social Media

#RESocialChat Application Points and Valuable Links

Page 41: Leveraging Your Leads with Social Media

5 Ways to Generate Leads

• Keep an open line of communication with past residents, buyers and sellers via Facebook.

• Become the expert in your LOCAL market.

• Create content with high shareability, clickability and findability.

• Tease out your property’s stellar amenities to get foot traffic through the door!

Page 42: Leveraging Your Leads with Social Media

Valuable Links

• Using LinkedIn to Generate Leads:

• http://www.socialmediaexaminer.com/lead-generation-with-linkedin/

• Using Google+ to Generate Leads:

• http://blog.hubspot.com/marketing/google-plus-lead-gen-process-list

• Facebook Real Estate Example:

• https://www.facebook.com/wilmingtonrealestate

• Instagram Real Estate Example:

• http://instagram.com/atlhod

• Instagram Multifamily Example:

• http://instagram.com/ensoatl

Page 43: Leveraging Your Leads with Social Media

Q&A

Page 44: Leveraging Your Leads with Social Media

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