Stephanie Wilbrandt & Jill Bockenstette   Media & Marketing Solutions Consultants

  LinkedIn

Drive leads through content marketing on LinkedIn

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v  Ex-agency recruiter v  6 years at a global job board v  Brand strategy, search marketing, email marketing,

social media strategy v  Today I help staffing & recruiting firms unlock

opportunity on LinkedIn by getting their brand in front of the right members at the right time

Stephanie Wilbrandt Media & Marketing Consultant LinkedIn | Chicago, IL

Jill Bockenstette Media & Marketing Consultant LinkedIn | Chicago, IL

v  8 years at a global job board and SAAS company working with both enterprise clients and staffing agencies

v  Well versed on recruiting landscape evolution v  Today I help staffing & recruiting firms strategize ways to

be an agency of choice by using highly scalable tools to reach new candidates and prospects

 Topics we’re going to cover Game plan for the next 25 minutes

Ø Value of content marketing Ø Creative ways to expand on your current posting strategy Ø Drive new leads with comprehensive targeting Ø Success stories

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Content Marketing: Producing information that engages your target audience to educate and convert

Success in marketing today is not based solely on quantity; quality of engagement is essential.

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Engage, Educate, Convert.

Companies who post at least 1 status update / week on LinkedIn…

Get 40% more views to their LinkedIn job postings, and 25% more apply clicks.

LinkedIn Members are nearly 50% more likely to purchase from a company that they follow

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Social media, social selling and content marketing is not just your job… Everyone in your business needs to be involved.

Knowledge Be the definitive

professional publishing platform

Network Connect all of the world’s

professionals

Identity Be the professional

profile of record

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Why are professionals on LinkedIn?

Got Content?

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Advice & Industry Insights

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Showcase Your Firm & Employees

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Highlight Jobs

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Events

 Check out these resources

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Where can you find great content to share?

 Step 1: Use a targeting framework to define your content audience(s)

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Now that you have followers, engage them

Persona   Professional   Personal   Behavioral  

Candidate  

Title Seniority Experience Skill Education

Age Gender Location

Active on mobile Time spent online

Client  

   

Employee  

   

   

   

   

 Step 2: Develop a content calendar

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Set yourself up for success

Monday Tuesday Wednesday Thursday Friday

Status Update

We couldn’t be more excited to announce this...

HOT JOB: Do you love to be challenged by your amazing peers and clients every day? Look no further for the perfect career move!

Developing apps without being able to test changes to your code in real time is painful. Check out these tips on how to alleviate the pain.

Calling all Stanford techies…We will be on your campus next week -- let’s talk about summer internships. Click this CheckIn link to pre-register.

Friday fun: insert image of team lunch OR any catchy image found online OR interesting fun fact.

Content Type

Press release Job post link Blog post Event registration Image

Target Audience

Clients UX designers Engineers Students Everybody

Publish Where

LinkedIn, Facebook LinkedIn, Twitter LinkedIn, Twitter LinkedIn, Facebook, Twitter

LinkedIn, Facebook, Instagram, Pinterest

Content Themes:

Thought Leadership Talent Brand Company/product

news Event promotion Just for fun

Next-Level Efforts with Sponsored Content

Narrow Down Your Audience

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Targeting Sponsored Updates Company Updates

Location ✔ ✔

Company Size, Industry ✔ ✔

Function, Seniority ✔ ✔

Company Name ✔

Job Title ✔

School ✔

Skills ✔

Group Membership ✔

Gender ✔

Age ✔

Negative targeting ✔

Sponsored Updates Best Practices

1. Always aim to target 100,000 members+ per campaign

2. Budget at least $500/campaign

3. Diversify your content

  Scott Perks- President

Client Success Story-UKonnex

UKonnex Campaign Examples

-  Increased visibility -  Followers gained -  New Leads

Take Aways

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1. Content Marketing is here to stay 2. Content Updates come in all shapes and

sizes 3. Taking your updates to the next level

through Sponsored Updates. 4. Please take 60 seconds to give us

feedback on today’s session.