2. OVERVIEW
3. WHY NEWSLETTERS? ROI! 4. DMA: ROI IS$50FOR EVERY$1SPENT!
5. 6. WHY NEWSLETTERS EXPANDED
7. HOW DO I GET INTO EMAIL MARKETING? Where Do I Start? What do I Market? 8. HOW TO:8STEP PROCESS
9. LIST BUILDING 101
10. ONLINEMETHODS OF LIST BUILDING
11. OFFLINEMETHODS OF LIST BUILDING
12. Mythsof Email Marketing Busting Theories and Fabrications within the Email Marketing Industry! 13. MYTH #1 Clicking the unsubscribe button verifies my email to spammers 14. MYTH #2 Tweaking content is the best way to improve deliverability 15. MYTH #3 The better my CTR the more money I will make 16. LEGALITIES OF EMAIL MARKETING WhileEmail Marketingis a highly effective marketing strategy, there are somerulesandlawsin place that you must follow to be compliant.
17. WHAT IS THE CAN-SPAM ACT?
18. HOW TO STAY CAN-SPAM COMPLIANT
19. BEST PRACTICES
20. AVOID LIKE THE PLAGUE!
21. Analytics :The Science of Stat Tracking 22. MOST IMPORTANTSTATSTO TRACK
23. Email Statisticsfor Dale Carnegie Training of Austin Date Sent Email Name Sent Bounces Spam Reports Opt-Outs Opens CTR 11/3/2008 HIP last minute 2556 4.1% (105) 0 0.3% (8) 16.2% (397) 7.3% (29) 10/27/2008 Cold Calling 11/08 2436 4.2% (103) 0 0.2% (6) 16.0% (374) 2.9% (11) 10/27/2008 Coaching for High Performance-Temple 990 4.9% (49) 2 0.6% (6) 16.5% (155) 2.6% (4) 10/14/2008 HIP08 3414 7.3% (248) 1 0.4% (13) 17.5% (555) 7.2% (40) 10/13/2008 Copy of Effective Sales Leadership 3227 6.2% (201) 3 0.3% (10) 17.7% (537) 1.1% (6) 24. 1/3 RDOPENS IN 1 STHOUR 25. TIPS TO INCREASEROIANDTRAFFIC
26. Email 2.0:The Future of Email 27. SOCIAL NETWORKSANDRSSOFFER ALTERNATIVES TO EMAIL
28. SOCIAL NETWORKS ARENOTREPLACING EMAIL ANYTIME SOON
29. 30. CONTACT INFO: Email:[email_address] Phone: 512-383-5684 Website:www.austininbox.com Twitter: @jboehle FB and Linkedin: Jason Boehle Blog:www.inboxtruth.com ThankYou!