5/17/2012

© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it

should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.

MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 1

<Event Name>

5/17/2012

© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it

should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.

MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 2

<Event Name>

61,600,000 results!

subcontracting: the

purchase by a company

of labor or parts from a

source outside the

company rather than

using the company's

staff or resources

Cloud computing is the

delivery of computing as a

service rather than a

product, whereby shared

resources, software, and

information are provided

to computers and other

devices as a metered

service over a network

(typically the Internet).[

5/17/2012

© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it

should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.

MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 3

<Event Name>

Cloud | Attributes

5/17/2012

© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it

should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.

MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 4

<Event Name>

Evolution towards highly virtual and beyond to cloud

Management of Resources: What you manage

Applications

Development &

Runtime Kernels

Databases

Security, Management,

Load Balancing &

Integration

Logical Servers,

Storage

Virtualization

OS

Server Hardware

Networking,

Utilities, Physical

PRIVATE (On-Premise)

Applications

Development &

Runtime Kernels

Databases

Security, Management,

Load Balancing &

Integration

Logical Servers,

Storage

Virtualization

OS

Server Hardware

Networking,

Utilities, Physical

Infrastructure

as a Service (IaaS)

Applications

Development &

Runtime Kernels

Databases

Security, Management,

Load Balancing &

Integration

Logical Servers,

Storage

Virtualization

OS

Server Hardware

Networking,

Utilities, Physical

Platform as a

Service (PaaS)

Yo

u M

an

ag

e Yo

u M

an

ag

e

Yo

u M

an

ag

e

Ma

na

ge

d b

y V

en

do

r

Ma

na

ge

d b

y V

en

do

r

Applications

Development &

Runtime Kernels

Databases

Security, Management,

Load Balancing &

Integration

Logical Servers,

Storage

Virtualization

OS

Server Hardware

Networking,

Utilities, Physical

Software as a

Service (SaaS)

Yo

u C

on

fig

ure

M

an

ag

ed

by

Ve

nd

or

5/17/2012

© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it

should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.

MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 5

<Event Name>

TCO per Server

Cloud Size (# of Servers)

Private

Public $0

$2,000

$4,000

$6,000

$8,000

100 1,000 10,000 100,000

DELIVERY

5/17/2012

© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it

should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.

MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 6

<Event Name>

UTILIZATION

-

2,500

5,000

7,500

1 4 7 10

DESIGNING FOR

GROWTH

Tota

l Serv

er

Cap

aci

ty R

eq

uir

ed

Months from Planning

Date

Jan April Aug

Expected

Upside Buffer

Sit

e T

raff

ic

INDUSTRY VARIABILITY

Ja

n

D

e

c

Retail (kohls.com)

Tax Service (hrblock.com)

8:00 AM12:00

PM

4:00 PM8:00 PM12:00

AM

4:00 AM

TIME OF DAY PATTERNS

Qu

ery

Vo

lum

e UK

Japan

8:00

AM

12:00

PM

4:00

PM

8:00

PM

12:00

AM

4:00

AM

8:00

AM

In a non-Cloud view, there are inefficiencies

TIME

IT C

AP

AC

ITY

Actual Load

Allocated IT-

capacities

“Waste“ of

capacities

“Under-supply“ of capacities

Fixed cost of IT-

capacities

Load Forecast

Barrier for

innovations

5/17/2012

© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it

should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.

MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 7

<Event Name>

Elasticity in a Cloud View

Actual Load

Allocated

IT

capacities

Reduction

of initial investme

nts

Reduction of “over-supply“

No “under-supply“

Possible reduction

of IT-capacities in case of reduced

load

Time

IT C

AP

AC

ITY

Load Foreca

st

5/17/2012

© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it

should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.

MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 8

<Event Name>

Hybrid support & the “Commons”

Best experience with most-used apps

Total cost of ownership

Private Hybrid support & the “Commons”

Best experience with most-used apps

Higher-level services

Public The Microsoft Difference

5/17/2012

© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it

should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.

MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 9

<Event Name>

5/17/2012

© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it

should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.

MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 10

<Event Name>

© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market

conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT

MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.