Helping people reach goals
Poliventures.com
Letsdoiter
THE
TEAM
Anton Naumenko – Team leadPhD, 10+ years of software engineering, semantic web, innovation management.Location: Kiev, Ukraine
Sergiy NikitinPhD, 10+ years in software engineering, semantic web and agent technologies.Location: Kharkiv, Ukraine
Yevgen Trotsan8+ years developing web applications, technical and linguistic background, contributing to open source projects.Location: Hong KongVitaliy Stavropolskiy MSCS, BBA, 10+ years in telecom and softwareindustries, marketing and sales, finance and strategyLocation: Kharkiv, UkraineKonstantin ZagaynovMSCS, 10+ years in internet and mobile services industry, project and product management, business development.Location: Helsinki, Finland / London, UK
The Problem We SolveWe are amazed of how often people
Abandon their goalsChange plansDon’t think creativeGive up, settle, and then regret
The reasonsProcrastinationLack of peer support and encouragementSudden drop in motivationLack of informationLack of planning or bad planBad choicesFear of changeNot enough of financial budgetLack of time or bad timingMany other
The problem with the resolutions isn’t something inherent to making
resolutions themselves; the problem lies in whether (1) said resolutions
are realistic and (2) resolutions have a plan.
Sandy's Tech Tips
The Solution
For people who have a lot of ideas but not always means to make them happen, ”Letsdoiter” provides a super leight-weight, social and engaging way to connect with think-alikes around certain common ”intentions”, which are something not-yet-existing, e.g. ideas, inspirations, goals, DIY-events and make those intentions and events a reality
Employing today’s momentum of convergence of social, mobile and personal development trends
The User Interface
Simple and lightweight “mobile first” UI with gamification and social angles
Market size
We are planning to acquire users first and then paid customers
TAM ~2B
SAM ~900M
Target Market ~630M
In terms of users In terms of revenue (from customers)
TAM ~$600B
SAM ~$7,7B
Target Market ~$5,4B
Advertisers Event organizers Mentors
Target Market~$5,4B
SalesCustomers: Advertisers and MarketersRevenue streams:$ Context ads: we will show what can help user to
get to the point he/she wants to be and what can ignite some intention in her
$ Targeted sales by "event" organizers$ Premium access for "event" organizers $ Premium support$ Premium ad campaigns$ Cut on MENTORS' business
Competition
Unlike NextDays, Goalscape, Myplango, Plancast and similar services our service provides flexible platform for planning “unfixed” events and scales to any location in the world
Unlike Mindbloom our service has simple and unsophisticated user interface
Unlike Joe’s Goals and Lifetick our service is running on the unprecedented social engine
Milestones QII-QIV 2012
Current
• Iterating Prototype• Validation of hypotheses on value proposition• 2 developers, 1 product manager, 1 sys admin, 1 marketing• Bootstrapping
Beta
• Validation product/market fit• Pivoting business model• + 1 UX specialist/designer• Friends, family, own investments
Release
• Marketing and sales• Scaling• + 1 SEO, 1 sales• Raising capital
Progress/Traction We approached prospective users with
the online survey about our idea and ~35% opted for beta (36 users during 5
days) ~70% expressed interest to use the service
We aim to have 200+ users in beta We will have better CTR than FB because
in addition to users’ interests we have goals (~0.1-0.3%)
We are looking for!
Mentorship ASAP Funding after release – QIV 2012
The exact amount is to be defined To build up dev and support team To build up sales To accelerate on users acquisition
Poliventures.com
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