Lecture 1 - Setting the Scene
Why do we need research?
To broaden the knowledge
What is knowledge?
The sum of what we know
The „Real World“The world we live in and observe
The „Theoretical World“ The world where our theories, ideas, hypotheses, and concepts exist
Add knowledge to existing knowledge
The essence of scientific researchObjectivity
Methodology: replicable
A clearly delineated (beschrieben / skizziert) problem statement
Key Success Factors Spread your time input
Time Management Group work
Deadlines
Cases (input interactive lectures) plus reading (book) chapters
What is a business research?
An organized, systematic, data-based, critical, objective, scientific inquiry into a specific problem, undertaken with the purpose of finding answers or solutions to it.
Data-based (empirical)
Scientific inquiry
Systematic
Into a problem
Objective
Critical
Organized
Ethical Issues in Business Research
Are certain outcomes (politically) desirable?
Permission from respondents or their parents
Full disclosure on methods, data, and results
Confidentiality and privacy of respondents
Non-significant results, contradictory results, and illogical results
Respondents may always know the goal of the research they participate inExperiment: afterwards
Research