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Lecture 1 - Setting the Scene Why do we need research? To broaden the knowledge What is knowledge? The sum of what we know The „Real World“ The world we live in and observe The „Theoretical World“ The world where our theories, ideas, hypotheses, and concepts exist Add knowledge to existing knowledge The essence of scientific research Objectivity Methodology: replicable A clearly delineated (beschrieben / skizziert) problem statement Key Success Factors Spread your time input Time Management Group work Deadlines Cases (input interactive lectures) plus reading (book) chapters What is a business research? An organized, systematic, data- based, critical, objective, scientific inquiry into a specific problem, undertaken with the purpose of finding answers or solutions to it. Data-based (empirical) Scientific inquiry Systematic Into a problem Objective Critical Organized Ethical Issues in Business Research Are certain outcomes (politically) desirable? Permission from respondents or their parents Full disclosure on methods, data, and results Confidentiality and privacy of respondents Non-significant results, contradictory results, and illogical results Respondents may always know the goal of the research they participate in Experiment: afterwards Research

Lecture 1 - Setting the Scene

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Page 1: Lecture 1 - Setting the Scene

Lecture 1 - Setting the Scene

Why do we need research?

To broaden the knowledge

What is knowledge?

The sum of what we know

The „Real World“The world we live in and observe

The „Theoretical World“ The world where our theories, ideas, hypotheses, and concepts exist

Add knowledge to existing knowledge

The essence of scientific researchObjectivity

Methodology: replicable

A clearly delineated (beschrieben / skizziert) problem statement

Key Success Factors Spread your time input

Time Management Group work

Deadlines

Cases (input interactive lectures) plus reading (book) chapters

What is a business research?

An organized, systematic, data-based, critical, objective, scientific inquiry into a specific problem, undertaken with the purpose of finding answers or solutions to it.

Data-based (empirical)

Scientific inquiry

Systematic

Into a problem

Objective

Critical

Organized

Ethical Issues in Business Research

Are certain outcomes (politically) desirable?

Permission from respondents or their parents

Full disclosure on methods, data, and results

Confidentiality and privacy of respondents

Non-significant results, contradictory results, and illogical results

Respondents may always know the goal of the research they participate inExperiment: afterwards

Research