Augmented Reality,the next mass mediumX|Media|Lab SwedenIvo van BarneveldLayar
2015
2011
Berlin wall
WTC
Earthquake information
Satellite tracker
Audi A1, Moscow
Foursquare
ScavengAR Hunt
Uninvited Art exhibition, MoMA
V-commerce
Open Platform
The next mass medium
Multiple Mechanisms
New devices
New medium
Mass adoption
A story you’ve heard before....
New devices
New medium
Mass adoption
Television
New devices
New medium
Mass adoption
Internet
New devices
New medium
Mass adoption
Augmented Reality
?
Layar brings impactful augmented reality experiences into people’s everyday lives
Brands, publishers Developers Layar End userContent Layers
Distribution
Search & Discovery
The Layar ecosystem
Healthy ecosystem• Layar developers are:
• making money
• getting funded
• hiring people
• advertising their business
• building new businesses
1,000s of developers>1,700 published layers
>1M active users
Layar Partner Network
> 40 Layar Partners worldwide
Layar Distribution
available available available
Dutch, French, German, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian
imminent
Launched in June 2009
Based in Amsterdam
VC funded
55 people (yes, we are hiring!)
About Layar
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