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© 2010, Layar B.V.
Matt MiesnieksHead of Customer Development
April 2010
@mattmiesnieks
The AR Mass-MarketOpportunity
© 2010, Layar B.V.
A story you’ve heard before....
New devices
New medium
Mass adoption
© 2010, Layar B.V.
1994... MultiMedia PCs
Multimedia Devices
© 2010, Layar B.V.
1995... Rich CD-Rom Content
Multimedia Devices
Rich Local Content
© 2010, Layar B.V.
1996... New Medium Gains Traction
Multimedia Devices
Rich Local Content
New Medium Gains Traction
© 2010, Layar B.V.
1996... Curated Eco-System
Multimedia Devices
Rich Local Content
New Medium Gains Traction
Curated Eco-System
© 2010, Layar B.V.
1997... Massive Distribution
Multimedia Devices
Rich Local Content
New Medium Gains Traction
Curated Eco-System
Massive Distribution
© 2010, Layar B.V.
1998... Medium Specific Content
Multimedia Devices
Rich Local Content
New Medium Gains Traction
Curated Eco-System
Massive Distribution
Medium Specific Content
© 2010, Layar B.V.
1998... Mass Market Adoption
Multimedia Devices
Rich Local Content
Mass Market Adoption
New Medium Gains Traction
Curated Eco-System
Massive Distribution
Medium Specific Content
© 2010, Layar B.V.
A little bit of history repeating....
New devices
New medium
Mass adoption
© 2010, Layar B.V.
2008... MultiMedia Phones
Multimedia Devices
© 2010, Layar B.V.
2009... Rich App Content
Multimedia Devices
Rich Local Content
© 2010, Layar B.V.
2009... New Medium Gains Traction
Multimedia Devices
Rich Local Content
New Medium Gains Traction
© 2010, Layar B.V.
2010... Curated Eco-System
Multimedia Devices
Rich Local Content
New Medium Gains Traction
Curated Eco-System
© 2010, Layar B.V.
2010... Massive Distribution
Massive Distribution
Multimedia Devices
Rich Local Content
New Medium Gains Traction
Curated Eco-System
Massive Distribution
© 2010, Layar B.V.
Right Now! Medium Specific Content
Multimedia Devices
Rich Local Content
New Medium Gains Traction
Curated Eco-System
Massive Distribution
Medium Specific Content
© 2010, Layar B.V.
How Soon?... Mass Market Adoption
Multimedia Devices
Rich Local Content
New Medium Gains Traction
Curated Eco-System
Massive Distribution
Medium Specific Content
Mass Market Adoption
© 2010, Layar B.V.
Worlds Largest AR Community
1.6m+ Users3000+ Developers
500+ Layers Published2000+ Layers in Testing#1 in Every Market except Japan (#2)
© 2010, Layar B.V.
Healthy EcosystemLayer developers are today:
making moneygetting fundedhiring people
advertising their businessbuilding new businesses
© 2010, Layar B.V.
To get involved
layar.com/create
© 2010, Layar B.V.
Q&A
Thank [email protected]
twitter: @mattmiesnieks
http://www.flickr.com/photos/kayveeinc/3900795843/
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