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GrapevineHow to Enhance Your Content Processes and

Communications

Suzanne MescanVasont Systems

@VasontSystems #LavaCon

Grapevine


How to Enhance Your Content Processes and Communications

To illustrate a point, we played a game

• Grapevine (alias “Telephone” or “Whisper Down the Lane”) – with a twist

– The first person was given a sentence to communicate to the rest of the group.

– Odd-numbered people drew a picture representing the sentence they were given.

– Even-numbered people wrote a sentence that represented the picture they were given.

• And here were the results…

VASONT SYSTEMS | © 2014 TransPerfect Translations, Inc. | 3

Grapevine Results

Group 1 was doing OK until the milk somehow transformed into muffins!


The original sentence

The final communication

Grapevine Results

Group 2 took a violent turn from the beginning by crushing the people!


The original sentence

The final communication

Conclusion: Grapevine communications

are not always reliable!



66% of all communications come throughthe grapevine.

Communication Failures

Distracted communications



Nothing documented in writing



Blind decisions from people who are out

of the loop



Incomplete information



ASS


People

UME

How to Minimize the Grapevine Effect



Use automated workflow to establish consistent processes



Automate notifications to alert users of significant communications



Govern the authoring process through

the use of templates



Control vocabulary automatically for governance over messaging



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@VasontSystems #LavaCon