Know and Grow Your
Audience!
Start with a plan
Know Your Audience
Get Personal!
Site Analysis
Audience Analysis
Resource: US Census Quick
Facts
Resource: Echo Media
Resource: Gardening Trends
Research
Focus Groups
Personal Observation
Feedback
Crunching Numbers
Web: It’s all about measurement
Web Analytics
Surveys
Head Counts
Dig In!
Word-of-Mouth Marketing
Grow your audience with new
media
Photo Sharing
Video Sharing
Video Sharing
Social Networks
Embrace the Slugs
Contests & Swaps
Blog Communities
Make Your Ideas Bloom
PR & Publicity
Press release
about the launch
Promotion
Log on to the show site
for a chance to win a
fertilizer sample
Event Marketing
VIP premiere
of the show
New Media
Blog chronicling show
taping, travels, plant
questions from viewers
Direct Marketing
Flyers delivered in mail
to zip code that show
is airing in
Advertising
Full page ad in
Southern Living magazine
IDEA
Southern Gardening
TV Show
As you move forward, don’t forget
to
Contact Us