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Know Your Audience and Grow
#WCRS
Greg Taylor @grtaylor2 Trinity Web Media
Thank You WordCamp Organizers, Volunteers & Staff
Greg Taylor @grtaylor2 Trinity Web Media
Thank You For Being Here
Greg Taylor @grtaylor2 Trinity Web Media
Have a question? Raise your hand, let’s talk about it…
Greg Taylor @grtaylor2 Trinity Web Media
Slides Available: http://trinitywebmedia.com/wcrs2018
Greg Taylor @grtaylor2 Trinity Web Media
Who Am I?
Greg Taylor @grtaylor2 Trinity Web Media
My Story…
Greg Taylor @grtaylor2 Trinity Web Media
Who Is This Talk For?
Greg Taylor @grtaylor2 Trinity Web Media
Who Are You?
Greg Taylor @grtaylor2 Trinity Web Media
Important To Understand
Greg Taylor @grtaylor2 Trinity Web Media
You Are My Audience
Greg Taylor @grtaylor2 Trinity Web Media
Once Upon A Time…
Greg Taylor @grtaylor2 Trinity Web Media
How Did People Receive Content
Greg Taylor @grtaylor2 Trinity Web Media
Let’s Go Back
Greg Taylor @grtaylor2 Trinity Web Media
Let’s Go Back To 1987…
Greg Taylor @grtaylor2 Trinity Web Media
If I Said Audience…
Greg Taylor @grtaylor2 Trinity Web Media
Live, Radio, Television etc.
Greg Taylor @grtaylor2 Trinity Web Media
FACT:Avg. 44 Min of Content Per Hour on TV
Greg Taylor @grtaylor2 Trinity Web Media
Greg Taylor @grtaylor2 Trinity Web Media
…And Then
Greg Taylor @grtaylor2 Trinity Web Media
Some of You Were Born…
Greg Taylor @grtaylor2 Trinity Web Media
THE INTERNET
Greg Taylor @grtaylor2 Trinity Web Media
Speed & Access Changed Everything
Greg Taylor @grtaylor2 Trinity Web Media
…And Then
Greg Taylor @grtaylor2 Trinity Web Media
Our Phones Got Smart
Greg Taylor @grtaylor2 Trinity Web Media
We Grew Into A Scrolling World
Greg Taylor @grtaylor2 Trinity Web Media
And Now…
Greg Taylor @grtaylor2 Trinity Web Media
7 Seconds To Capture YOUR Audience’s Attention
Greg Taylor @grtaylor2 Trinity Web Media
3 Seconds To Capture New Attention
Greg Taylor @grtaylor2 Trinity Web Media
7 > 3
Greg Taylor @grtaylor2 Trinity Web Media
How Do We Fight Back
Greg Taylor @grtaylor2 Trinity Web Media
STEP ONE: Know Your Current Business
Greg Taylor @grtaylor2 Trinity Web Media
STEP TWO: Know What They Look Like
Greg Taylor @grtaylor2 Trinity Web Media
STEP THREE: Know What Drives Them
Greg Taylor @grtaylor2 Trinity Web Media
STEP FOUR: Ignore Traditional Demographics
Greg Taylor @grtaylor2 Trinity Web Media
TRINITY WEB MEDIA PERSONAS
Greg Taylor @grtaylor2 Trinity Web Media
#1 Small Business Owners
Greg Taylor @grtaylor2 Trinity Web Media
#2 Mid-Level C Management
Greg Taylor @grtaylor2 Trinity Web Media
#3 Dreamers & Disrupters
Greg Taylor @grtaylor2 Trinity Web Media
Content Tips To Address Audience
Greg Taylor @grtaylor2 Trinity Web Media
Understand What Content Your Audience Wants
Greg Taylor @grtaylor2 Trinity Web Media
Content Tips:
Be Helpful
Greg Taylor @grtaylor2 Trinity Web Media
Content Tips:
Address Their Needs
Greg Taylor @grtaylor2 Trinity Web Media
Content Tips:
Help Them Solve Business Problems
Greg Taylor @grtaylor2 Trinity Web Media
Content Tips:
Tap Into Customer’s FAQs
Greg Taylor @grtaylor2 Trinity Web Media
Understand Where Your Audience Listens To You
Greg Taylor @grtaylor2 Trinity Web Media
Understand The Psychology Behind Your Broadcast Platforms
Greg Taylor @grtaylor2 Trinity Web Media
Greg Taylor @grtaylor2 Trinity Web Media
WordCamp Riverside 2017
Greg Taylor @grtaylor2 Trinity Web Media
The Results Are In…
Greg Taylor @grtaylor2 Trinity Web Media
Trinity Web Media Growth
Greg Taylor @grtaylor2 Trinity Web Media
Trinity Web Media Growth
Greg Taylor @grtaylor2 Trinity Web Media
Trinity Web Media Growth
Greg Taylor @grtaylor2 Trinity Web Media
Revenue Change: +68%
KEY AUDIENCE TAKEAWAYS
Greg Taylor @grtaylor2 Trinity Web Media
Takeaways:
Seek To Understand
Greg Taylor @grtaylor2 Trinity Web Media
Takeaways:
Care About The Details
Greg Taylor @grtaylor2 Trinity Web Media
Takeaways:
Never Underestimate Your Audience’s Intelligence
Greg Taylor @grtaylor2 Trinity Web Media
Takeaways:
Be Kind
Greg Taylor @grtaylor2 Trinity Web Media
Three Last Points and then Q&A
Greg Taylor @grtaylor2 Trinity Web Media
Go Do.
Greg Taylor @grtaylor2 Trinity Web Media
Perfection is the Enemy of Progress
Greg Taylor @grtaylor2 Trinity Web Media
Help Someone Else
Greg Taylor @grtaylor2 Trinity Web Media
Slides Available: http://trinitywebmedia.com/wcrs2018
Greg Taylor @grtaylor2 Trinity Web Media
Thank You
Greg Taylor @grtaylor2 Trinity Web Media
Questions…
Greg Taylor @grtaylor2 Trinity Web Media
