Why is Discovery doing HD?
Pioneer in new technology
Commitment from John Hendricks/DCI, Discovery’s founder and chairman
Positioning Discovery as leader in new technologies
Brand perception
HD increases loyalty of consumers appreciating quality
Programming offer perfectly
matching HD
Unrivalled HD library and experience
Need from distributors
Discovery is leading the way in HD
Discovery HD network has 20 million subscribers and reaches nearly all HD homes in the United States; we have become the primary, go-to HD service for many HDTV owners in US
25 markets internationallyUS and CanadaSouth Korea and SingaporeJapan and Hong Kong Germany and AustriaUK and IrelandPoland Belgium and NetherlandsScandinavia (Denmark, Sweden, Norway,
Finland)AustraliaIcelandHungaryRussiaRomania SlovakiaSloveniaCzech Republic
Discovery HD leader and pioneer in Central Europe
Discovery HDGold standard of HD
All content shot in True HD and broadcast in 1080i – best suited for our rich visuals
No upconversion
Highest video and audio quality
Thousands of hours of Discovery HD content representing 27 network entertainment brands
Non-simulcast – independently programmed, standalone schedule
Nature and Wildlife 22,8%
Lifestyle 28,7%
Culture and History 9,5%
Science and Technology 20,9%
Travel 18,2%
Discovery HDschedule according to genres
Discovery HD is the largest global high-definition television brand that fulfills the promise of high-definition technology.
Delivering the ideal viewing experience, Discovery HD brings audiences even closer to their world with breathtaking imagery and expansive detail
First-mover status – first global broadcaster to launch HD network in the US 2002
Discovery HD content used to demonstrate the HD viewing experience on thousands HD sets in retail locations, exhibitions and public places in more than 40 countries worldwide
So what is Discovery HD?