Joomla SEO
Sydney Joomla User GroupPresented by Tim Plummer
09/06/2015
How SEO used to be
What SEO is like now
Google is King in Australia
• Google handles approx 92.82% of Australian online searches
http://www.smh.com.au/digital-life/digital-life-news/google-loses-search-share-yahoo-rises-20150112-12l4c0.html (Dec 2014)
• Bing 4.88%• Yahoo 1.33%• Everything else 0.97%
Google in US
• Google handles approx 75.2% of US online searches
• Bing 12.5%• Yahoo 10.4%• Everything else 1.9%
Baidu is King in China
• Baidu has approx 79.48% market share (by Revenue) in China
• Google China 11.91%• Sogou 5.54%• Other 3.07%http://www.chinainternetwatch.com/12678/search-engine-market-overview-2014/ (2014)
Leaked Google Quality Rater Guidelines
Ensure your website is professional
• Make sure you have the basics– Privacy policy– Sitemap• Xmap used to be most popular way in Joomla, now
project is dead. OSMap is a recent fork with free version.
OSMap
OSMap
• Chose which menus should appear on sitemap
Submit your sitemap
• Make sure you submit your sitemap to Google Webmaster Tools https://www.google.com/webmasters/
Adding sitemap.xml
• I usually take XML link and put into sitemap.xml file, so other search engines can find it
• replace & with & in the sitemap url
Visible contact info
• Does your website have:– Phone number– Address– Contact form
About Us page
• Does your website have an about us page?
Mobile Friendly
• Responsive design
Quick to load
• Make your site load as fast as possiblehttps://developers.google.com/speed/pagespeed/insights/
• Web host can have speed impact
Onpage SEO
• 1 keyword per page• No keyword stuffing• Good internal linking• No sneaky redirects• Avoid hidden text
Demonstrate Authority
• Publish interviews, photos, videos and other media
Case Studies and Reviews
• Collect case studies and reviews from customers and share on your website and/or relevant review sites for your industry
Maintain your site
• Check Google WebMaster Tools for broken links and other issues
• https://www.google.com/webmasters/
Update content frequently
• Update your content as often as appropriate based on the purpose of the site.
• More pages = greater chance people will find
Every page must be useful
• Remove duplicate content.– www.screamingfrog.co.uk/seo-spider/ Free tool to
crawl website and tells you meta description & title, which can be dumped into spreadsheet
• Get rid of useless pages
Use videos
• Google owns YouTube• There is a high correlation between websites
that rank highly and those that use video
User engagement
• Encourage comments & social shares
Reputation management
• Does your company have a positive reputation online?
Keywords are useless
• Leave Meta Description and Meta Keywords blank in your global config
Keyword Research
• Use Keywords in your competitors sites as research
Keyword Research
• https://adwords.google.com/KeywordPlanner
Control what Google Displays
• Set Browser Page Title for each menu item
Google search results
• If you don’t put meta description, Google will choose what to show
Control Google’s description
• You can choose whattext Google will show
Don’t take shortcuts
• Play the long game – offer good quality consistent content
• Bad SEO can penalize your site• Short term tricks may give temporary boost,
but can cause problems later
Questions?
Tim Plummerwww.timplummer.com.au
@bfsurvey
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