1. 2002 2015, Jodric LLP. All rights reserved. Jodric LLP is a
limited liability partnership firm focusing on providing sales
& marketing solutions for banking, finance, property
development & construction sector in Vietnam. Jodric was
founded in 2002. Updated: July 2015.
2. 2 2002-2015. Jodric LLP. THROUGHOUT THE CENTURIES, THERE
WERE MEN WHO TOOK FIRST STEPS, DOWN NEW ROADS, ARMED WITH NOTHING
BUT THEIR OWN VISION. Ayn Rand
3. 3 2002-2015. Jodric LLP. Banking & Finance Clients Real
Estate & Construction
6. 6 2002-2015. Jodric LLP. Business strategy Brand strategy
Design strategy S&M strategy Business model Consumer insights
Product innovation Brand positioning Brand hierarchy Product /
brand naming Campaign planning Media planning Advertisement
producing BRAND IDENTITY DESIGN Brand applications design Outdoor
design Environmental design DIGITAL DESIGN Web development Mobile
app. design Content development S&M DESIGN Collaterals/
editorial design Content development Sale experience design
PACKAGING DESIGN Packaging design POS materials design Innovate new
business Envision new brand Introduce new product Our services
7. PROJECT BRIEF Developed product strategy & development
planning. Developed marketing campaign and support materials.
Developed brand identity for individual projects, together with
tactical marketing campaigns & sale support materials. Sale
experience development. Marketing and sale integrated campaign.
2002-2015. Jodric LLP.7 Business / Brand / Design / S&M
strategy Our servicesHBGroup New Hoi An City2015 Retails Hotels
Apartments Entertainment Business Consumers Product 16%2% 8% 14%
60% 30% 12% 10% 13% 35% Transportation Hotel Food Entertainment
Shopping Tourists spending behavior In 2014 In near future. Based
on our studies on the current tourists behavior and the market
situation, a new project was developed to not only bring more
entertainment, convenience, cultural activities to the tourists,
but also to establish a sustainable tourism industry to the
locals.
8. 8 2002-2015. Jodric LLP.Our servicesHBGroup New Hoi An
City2015
9. 9 2002-2015. Jodric LLP.Our servicesHBGroup New Hoi An
City2015
10. 10 2002-2015. Jodric LLP.Our servicesHBGroup New Hoi An
City2015
11. 11 2002-2015. Jodric LLP. Brand / Design / S&M strategy
Market study & analysis PROJECT BRIEF Developed product
strategy & sale strategy with all supporting materials.
Developed the brand identity and master communication concept.
Aligned with the media planning and integrated with onlineoffline
channels & events. Developed all marketing materials, from
print newsletter to digital publishing, sale collaterals, video
production, photography, etc. Sale experience consulting and
development Brand positioning & hierarchy / Sub brand &
service naming Exclusive Community Unique Environment Bespoke
Lifestyle Nature ServicesLocation Density Feng shuiLandscape Our
servicesDiamond Island20092014
12. Website BrochureNewsletter Events Advertisement Collaterals
Ambience decoration DI Experience E-C-L 12 2002-2015. Jodric LLP.
Core-idea implemented in all channels. Our servicesDiamond
Island20092014
18. PROJECTS BRIEF HSBC Vietnam turned to us to develop new
marketing tactical campaigns and supporting programs to encourage
card usage. We responded with RedWeekend, a new platform which
established a network of merchants (restaurants, spas, etc.) that
provided many special oers to credit card holders. Jodric continued
to run multiple direct mail campaigns to universalize banking
knowledge & retail bank development (loan, credit card,
personal account, etc.) Banking & FinanceHSBC Vietnam20092013
2002-2015. Jodric LLP.18 Direct mail campaigns. Product / Design /
Marketing strategy
19. PROJECT BRIEF Jodric worked with VIB to evolve its product
strategy & marketing communication campaign for Current
Account, Credit card & Saving account. Banking &
FinanceVIB20122013 2002-2015. Jodric LLP.19 Brand / Marketing
strategy
20. PROJECT BRIEF To support a new promotion platform of MB,
Jodric set to develop marketing tactical campaign, product
strategy, together with naming, developed CI and applications.
Banking & FinanceMilitary Bank20112013 2002-2015. Jodric LLP.20
Brand / Design / Marketing strategy
21. PROJECT BRIEF Jodric was engaged to conceive brand
communication & brand identity for Priority banking product
VPBank Gold Club, as well as navigate theme for design, marketing
materials, digital applications articulated with our product
strategic and positioning review. Banking & FinanceVPBank
GoldClub2013 2002-2015. Jodric LLP.21 Brand / Design / Marketing
strategy
22. 22 PROJECT BRIEF We had a fundamental role in crafting
brand identity and brand architecture for all VFM's products.
Since, Jodric also devised product & communication strategy,
crafted full visuals and promotional material to launch the two
funds: VF4 and VFA. We then created a master concept for Annual
Reports with illustrative graphic identity to reflect the fund's
core values. Banking & FinanceVFM VF1, VF2, VF4 &
VFA20072010 2002-2015. Jodric LLP. Brand / Design / Marketing
strategy
23. PROJECT BRIEF We set to develop the firms introduction kit
and design other support collaterals. Banking &
FinanceVinaCapital2009 2002-2015. Jodric LLP.23 Collaterals
design
24. PROJECT BRIEF Developed brand identity across all
communication materials & editorial design. Banking &
FinanceVinaCapital2009 2002-2015. Jodric LLP.24 CI development /
Editorial design
25. PROJECT BRIEF We defined brand positioning and standardized
the current identity to align with the new VPBS brand communication
direction. Banking & FinanceVPBS2013 2002-2015. Jodric LLP.25
Brand / Design strategy
26. PROJECT BRIEF We devised an entire brand of Mekong
Securities, including master brand communication concept and all
marketing support materials. Banking & FinanceVPBS2013
2002-2015. Jodric LLP.26 Marketing strategy
27. 2002-2015. Jodric LLP. Our works Real Estate &
Construction 27 2.2 Our worksReal Estate & Construction
28. PROJECT BRIEF Jodric was tasked to develop the brand
identity across all marketing materials in a direct marketing
campaign that aimed to increase awareness and encourage prospects
to visit the project. We then continued to devise sale &
product strategy and communication theme to support sales
activities. Real Estate & ConstructionSaint Simeon20102011
2002-2015. Jodric LLP.28 Brand / Design / S&M strategy
29. PROJECT BRIEF We helped to position Descons brand, define
its core values & key communication themes. Jodric also crafted
for the firm a new brand identity widely used across 360
applications, from basic CI items, logo, stationery to full
applications at construction sites and internal operation
materials. Real Estate & ConstructionDescon20112014 2002-2015.
Jodric LLP.29 Brand / Design / Marketing strategy
30. PROJECT BRIEF We highlighted Beton6's modernity and its
high technical capacity by starting from the naming practice that
defines a new precast & infrastructure construction company and
then, developed brand identity guideline with all sales and
marketing materials. Real Estate & ConstructionBeton620102013
2002-2015. Jodric LLP.30 Brand / Design strategy
31. PROJECT BRIEF Synectics drafted in Jodric to created a new
brand identity reflected across design of all marketing materials
and other digital applications. Real Estate &
ConstructionSynectics20102011 2002-2015. Jodric LLP.31 Brand /
Design strategy
32. PROJECT BRIEF We helped to develop and standardized HOALAMs
brand identity, marketing and other internal materials. Real Estate
& ConstructionHoa Lam Corporation2012 2002-2015. Jodric LLP.32
Brand / Design strategy
33. PROJECT BRIEF Developed master concepts for Annual Report
2014. Real Estate & ConstructionVinGroup2015 2002-2015. Jodric
LLP.33 Collaterals design
35. PROJECT BRIEF Trung Nguyn Coee challenged us to develop
brand strategy and communication theme within 45 days to launch its
new product which directly competes with Nestlss Cafe Viet. We
continued to build for the new product a consistent identity
packaging, all POSM materials that suited both modern and
traditional trade. FMCGTrung Nguyen G7 2in12008 2002-2015. Jodric
LLP.35 Packaging design
36. PROJECT BRIEF We designed and oversaw dispenser system of
the tobacco company at all touch points nationwide. Since, Jodric
also crafted and localized Mild Sevens international brand &
design guidelines for the domestic market to meet both the Vietnams
regulations on tobacco marketing activities and local production
capability. FMCGJTI Mild Seven20072008 2002-2015. Jodric LLP.36
Industrial & ambience design
37. PROJECT BRIEF We transformed Marlboros visual identity,
which was informed by the brand key visual and communication
guideline, into the nightclubs interior & ambience design. From
then, we developed a product dispenser system at all touch points
nationwide, especially at premium night clubs for the cigarette
brand. FMCGPhilip Morris Marlboro20082009 2002-2015. Jodric LLP.37
Environmental design
38. PROJECT BRIEF We standardizedfrozen pizza company Frisstas
brand identity to improve all existing packaging system to align
with the master communication strategy. To expand the brands
nationwide distribution channels, we continued to develop its
product, POSM system, marketing & sales strategy, and craft all
sales support materials & photographs. FMCGFrissta Food
Corporation20132015 2002-2015. Jodric LLP.38 Design / S&M
strategy
39. PROJECT BRIEF Informed by the CHIVAS international branding
strategy, we developed a series of advertisements to speak the
essence of the famous whisky brand to the targeted young Vietnamese
strategic group. FMCGPernod Ricard Vietnam Chivas Regal 122013
2002-2015. Jodric LLP.39 Brand / Marketing strategy
40. PROJECT BRIEF 1960 Presidential Club commissioned us to
develop product concept & business plan for the first 5 years.
We also developed its product strategy, marketing communication
campaign, and support full design for all marketing collaterals and
sales kit. A brand identity was created to be applied to 360
creative applications & editorial design. Hospitality1960
Presidential Club20102013 2002-2015. Jodric LLP.40 Business / Brand
/ Design / S&M strategy
41. PROJECT BRIEF We crafted Verenos brand identity throughout
360 creative applications, including marketing collaterals and
hotels operation support materials. HospitalityVereno2014
2002-2015. Jodric LLP.41 Brand / Design strategy
42. PROJECT BRIEF Jodric supported RMIT University Vietnam on
briefing and monitoring market research, positioning its brand and
developing marketing & communication mix for the first 3 years.
We then designed all sales & marketing collaterals for the
brand. Under a unified master concept, the Pawn, after 6 months
from the launch, RMIT has became the top international university
in Vietnam. EducationRMIT International University Vietnam20052006
2002-2015. Jodric LLP.42 Design / Marketing strategy
43. 43 2002-2015. Jodric LLP. WHATHOWWHY What Practical and
applicable courses. How Through research-based information. Why
Able to solve their own business problems. The conceptThe visual
inspiration PROJECT BRIEF Campaign planning Media planning
Advertisement producing Ambience installation Training support
materials Program brochure Online / social activities Editorials
Our servicesRMIT International University Vietnam2014 Advertisement
S&M strategy
44. 44 2002-2015. Jodric LLP. Advertising Program brochure
Training support materials Ambience installation Online / social
activities Editorials Master communication concept Our servicesRMIT
International University Vietnam2014
45. PROJECT BRIEF We positioned IMIV with brand identity
guideline & developed a communication theme that was adapted to
the the launching activities. EducationInternational Management
Institute Vietnam2008 2002-2015. Jodric LLP.45 Design / Marketing
strategy
46. PROJECT BRIEF Jodric were responsible for developing
content strategy, sales & distribution system for the magazine.
We also established the whole magazine art direction & editing
guideline. Oversaw its production and distribution channels.
PublishingYacht Magazine Vietnam20102011 2002-2015. Jodric LLP.46
Business / Brand / Design / S&M strategy
47. PROJECT BRIEF Jodric were asked to develop brand
positioning, brand manual & communication theme as well as
crafted the master visual concept to apply across all communication
materials and outdoor decoration. EntertainmentSen Lotus Vietnamese
cultural performance2012 2002-2015. Jodric LLP.47 Brand / Design /
S&M strategy
49. Thank You! www.Jodric.com 20022015, Jodric LLP. All rights
reserved. No part of this publication may be reproduced or
transmitted in any form or by any means, electronic or mechanical,
including photocopy, recording or any information storage and
retrieval system, without permission in writing from the
publisher.